Alba Smart-PPC Case Study

Alba Smart-PPC Case Study

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Alba Smart Company Profile

AlbaSmart is the pioneer in India for smart home technology, home automation, and lighting control systems. With over 25 years of experience in providing the ultimate technology lifestyle for homes, offices, schools, colleges, hospitals, hotels and more, they are market leaders with a national presence and distribution across India. They use the latest technology with the most advance design. They make your home no less than a sci-fi movie.

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Alba Smart had experience in driving sales in B2B segment.It had introduced a retail product at an affordable cost.The challenge was to attract more customers online and increase conversion.People need to accept the product.


Yashus strategy was determined on building out the long-tail keywords to ensure that costs were reduced while maintaining the quality of traffic. Accurately tracking the campaign down to a keyword level was the primary aim.Improving the conversion rates and the cost per lead. Yashus created various text and image campaigns for Alba Smart with and without offers to understand the customer behaviour and ran these in rotation


The Clicks improved by 24% MoM.Click Through Rate went up by 40%.Calls increase by 65%.Leads went up by 22%.Cost per Lead reduced by 38%

0.09% CTR

20% less CPA

272% ROI

From The Client

I am satisfied by the seo and social media work that yashus digital marketing Pune Provide me they Increase my website traffic 200% and now city hoopla is ranking on google first page.
Mr. Prithvi

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