Digital Skills-Blogging+Content

Digital Skills-Blogging+Content

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Digital-Skills Company Profile

Digital Skills is a full-service Digital marketing agency based out of Pune, they are expert in all the channels of digital marketing, SEO, SEM, Social media marketing, Affiliate marketing, and Email marketing coupled with digital marketing strategy. Digital Skills is also a Digital marketing training institute that covers the entire digital marketing channels.

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Challenges

Since there are already websites present like Moz, Social Media Examiner etc so attracting people to absorb our blog content was challenging.Presence of many institutes providing the same course.Pages were very heavy leading to a lot of time in loading due to which eventually we were loosing our readers.No proper interlinking was given

Solution

To start a new section on the website termed as Case study under which all the projects which were solved by the Industrial experts of digital-skills were stated.Instead of writing blogs on what Digital Marketing is and how to use various tools we focused on writing blogs related to practical approach of understanding Digital Marketing.Capitalizing on various tending topics that could create a buzz in the market.To increase the authenticity of the website by providing valid information and proofs along with the content.

Results

Earlier the bounce rate on each page of the website was very high but due to the engaging content the bounce rate reduced from 75% to 63%.Average time spent on each page was increased.Number of re-visitors on the website were increased because of the frequent updation of content on the website.

0.09% CTR

20% less CPA

272% ROI

From The Client

Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Claritas est etiam processus dynamicus, qui mutationem consuetudium.
Jonathan Simpson
H.R. Frank Exclusive American Club

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