Digital Skills-Facebook Case Study

Digital Skills-Facebook Case Study

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Digital-Skills Company Profile

Digital Skills is a full-service Digital marketing agency based out of Pune, they are expert in all the channels of digital marketing, SEO, SEM, Social media marketing, Affiliate marketing, and Email marketing coupled with digital marketing strategy. Digital Skills is also a Digital marketing training institute that covers the entire digital marketing channels.

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Challenges

Since the digital industry is booming so seeing the potential of education business in this field many newbies in this field has started providing coaching charging very low.There are already big brands present in this line offering Digital Marketing course training so to compete with such brands and make people believe in us was very challenging.

Solution

A through research was done on the content that our competitors were producing and along with that all the high search query keywords were separated.The prospects should be targeted in away that increase the CTR.To do post boosts so as to increase the footprints.To make sure that the ad creative should match the objective of targeting a specific group.The lead generation campaign was kept very sharp and detailed targeting was be done.

Results

We generated around 105 leads in just 2 days from the homemakers campaign.The response from BE graduates campaign was also great we captured around 80 leads in just 2 days.The Sales and MBA graduates campaign approximately gave us around 45-50 leads in just 2 days. Total impressions on the ads in total were 96,453.

0.09% CTR

20% less CPA

272% ROI

From The Client

Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Claritas est etiam processus dynamicus, qui mutationem consuetudium.
Jonathan Simpson
H.R. Frank Exclusive American Club

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