DSKDL-Content Marketing Case Study

DSKDL-Content Marketing Case Study

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DSKDL Company Profile

DS Kulkarni Developers Ltd is a well-known real estate developer from Pune. DS Kulkarni is a trusted real estate brand for the past 35 years in Pune. At DSK, they appreciate the emotions that are attached to a home. Buying a home is an investment of a lifetime, the single most important decision that one makes. And that’s why they say we build homes, not houses!

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D S Kulkarni Developers Ltd is in a furiously competitive space, and needed a unique approach to content marketing to achieve the required results in the online media.The end goal being to drive traffic, get the brand noticed more.Generate the SEO links that will increase overall visibility for the longer tail searches they predict converting to sale.


The DSKDL site needed some extensive changes in term of improving the rankings in the search engines by the help of SEO.A newly devised Keyword research and phrases were put together.By re-evaluating the website Yashus identified areas of weakness that could be optimised in collaboration with D S Kulkarni Developers Ltd.


The bounce rate reduced considerably as the content was more organised and information could be found easily. Website traffic increases by 35% MoM. Organic traffic increased by 107% MoM. The conversion rate peaked at 4.5%.

0.09% CTR

20% less CPA

272% ROI

From The Client

Yashus digital marketing did a fantastic job enhancing our company’s web presence and our Google ranking. We were not only able to rank for the desired keywords but also reduced our expenditures for Google ads without a drop-off in page hits. If you need SEO, I don’t think you can find a service better than Yashus.
Mr. Salil Phatak

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