Tata TeleService-SME Campaign

Tata TeleService-SME Campaign

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Tata Tele Service Profile

Tata Teleservices (TTSL) a leader in the Enterprise space providing integrated voice, data and managed services to large, medium and small enterprises in over 60 cities across India. The company has set up a robust infrastructure which includes the largest fiber optic backbone in the country covering over 1, 25,000 Km equipped to serve the connectivity needs of all businesses.The team comprises over 2,000 people and over 1,200 channel partners.

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TTSL wants to be the most preferred data service provider through its integrated data services. Wants to increase the reach to all the prospective SME digitally. Finally wants to acquire the SME customers digitally. To set the waterfall through this channel and judge the customer acquisition cost.


Designed affiliate channel strategy & planning of TTSL SME campaign. Getting the LP designed for TTSL for the various products. Executed the campaign with 25 different publishers. Sharp targeting based on TTSL’s requirement. End to end tracking of the campaign through our affiliate tracking software.


Follow up 48, Qualified Lead 56, cost per lead 1050,total sales value 7280000,COA 3.33%

0.09% CTR

20% less CPA

272% ROI

From The Client

Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Claritas est etiam processus dynamicus, qui mutationem consuetudium.
Jonathan Simpson
H.R. Frank Exclusive American Club

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