Why Influencers may be your key to Successful Marketing
The two buzzwords in digital marketing at the moment are ‘Social’ and ‘Influencer’. Put them together, and you get one of the most effective marketing techniques to date. Influencer Marketing has skyrocketed in the past years, being an incredibly effective tool in promoting brands, giving them much needed reach and publicity, and boosting business. If you’re looking at an earning a reputation as a thought leader in the industry, aligning your brand with the right influence may just get you there. Here is why influencer marketing in India is your key to achieving success.
The benefits of Influencer Marketing in 2019
Each year, the sheer number of Influencer Marketing platforms increases, bolstering marketing strategies and bringing about immense profits for the brand.
- Shows your brand as a hot topic
Influencers are always up to date with the latest trends in the market, and also quite responsible for emerging trends, by making certain brands and product being seen as the hot new concept. When you connect with a trendsetting influencer, your brand awareness is immediately enhanced, with the potential to become the next trending brand or product out there.
- Builds credibility in your brand
An influencer promoting your brand immediately increases its authority in the domain. When you team up with an influencer, marketing is often seamless and organic. The idea is that if your brand was good enough to catch the eye of an influencer or celebrity, it’s probably what you need. More than just recognition, this carves you as a leader and trustworthy enterprise.
- Directly connects with the audience
Most people spend hours of social media, whether it’s Facebook, Twitter, Instagram, or more. Being mentioned by a celebrity allows you to directly connect with the audience, where they spend most of their time.
- Influences purchasing decisions
One of the biggest advantages of Influencer Marketing on Instagram and other platforms is that it can directly drive sales. There is quite a bit of competition in any industry, with most customers being confused about which brand to choose. They often look up to influencers, for information and advice on the best products. If your goal is to increase revenue, Influencers can get you success.
- Boosts customer base
Influencers already have a huge fan base that they’ve already created, allowing your brand to gain traction in no time. With influencer marketing, you’re able to tap into a huge customer market, with unlimited promotions. Shares automatically give you more exposure, with the potential to become a trending topic. This way, you don’t need much effort to grow a strong customer base.
India has become an Influencer Marketing hub, and we, being part of the digital world should definitely start tapping into this large network. The benefits of a strong Influencer Marketing campaign fat outweigh the costs you may incur, for a great boost in ROI, and to build a long-lasting relationship with our customers. After all, teaming up has always offered a win-win situation for each party.
It’s out in the open, and we all know how the release of JIO has moved India a step towards digitalization. With the number of people engaging more and more in Social Media platforms, there is no way that influencer marketing will go in vain so easily. Product Placement can be explained in context to Influencer Marketing, that’s the power of influencers now. So if you want to leverage from social media platforms especially Instagram, we at Yashus can help you find the right target audience for your product along with some of the best influencers in that particular niche. Come get an unfair advantage with us and leverage your business today.
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