Dr Damle Website Case Study
Dr Damle Company Profile
Dr Damle’s Skin & Laser Clinic, a leading skin and laser Clinic in Pune, focuses on providing the highest standard of excellence in skincare that will make you live your aesthetic desires. Their team is led by Pune’s renowned dermatologists and cosmetic dermatologist with a wealth of experience. They provide extensive skincare based on our promise to embrace cosmetic dermatology to meet your aesthetic desires while continuing to provide excellent skin treatments for acute or chronic skin issues. Dr Smita Damle is a dermatologist, hair transplant surgeon, aesthetic dermatologist, cosmetologist, immune-dermatologist, Paediatric dermatologist and trichologist. We helped them revamp their existing website in order to increase their traffic and enhance ROI.
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Challenges:
- To rebuild and redesign the existing website in order to tackle various challenges such as high load speed and insignificant ROI.
- The current website was highly unresponsive which resulted in less traffic being driven to the website, which in turn affected our client’s brand visibility.
- Analysing the current market responses and customer requirements to create a responsive and engaging website that will clearly highlight Dr Damle’s expertise and services.
- Our client’s requirements for the website included a clear design which would allow the online visitors to know at first glance about their various clinics and treatment options.
- The website needs to be responsive so that it can be easily accessed from different devices.
Solutions:
- Our highly experienced team of UX/UI design developed an effective website which consisted of soothing colour pallets, contemporary designs, and highly attractive features that perfectly complimented our client’s business vision.
- The content mentioned on the website was engaging and aimed to provide all the crucial information at a single glance for the users.
- Displaying the different locations and the information about the treatments in a clear way remained our main objective as people would be able to avail the services only if they are aware of it.
- We added the required functionality solutions to the website so that all the challenges could be addressed.
- Functions like simplicity but attractiveness in the looks, responsive design, fast loading, perfect organization of the content and easy navigation were the main features that we offered our client.
Results:
- The website became more user friendly and helped to attract traffic and increase engagement through customised designs and creative pallets.
- We observed a 12.17% increase in conversions which came directly from the website.
- There was a 52.63% increase in the average time spent on the website by online visitors.
- The overall bounce rate reduced by 26%.
- 56% higher leads were generated as compared to the previous website.
From The Client
We really appreciate the proactive support we received from the Yashus team. They managed to deliver exactly what we hoped for through unique designs and detailed market research to communicate our services to the right customers through the right digital platforms. Their SEO research is comprehensive which brought our website a step forward in the competitive market. The worked to completely revamp my website and gave it a fresh yet functional look. I also really appreciated the content updates that they did for my website using the latest keyword research and SEO techniques.We would most certainly like to recommend them for their excellent digital marketing services.
