FDC India GMBP Case Study
FDC India Company Profile
FDC is dedicated to exploring, innovating and developing healthcare products and services for millions of people worldwide. They manufacture and market high-quality Oral Rehydration Salts (ORS) and Ophthalmics and Active Pharmaceuticals Ingredients (APIs) as well as Finished Dosage Forms. FDC approached us in the hopes of creating, maintaining and developing their GMB (Google My Business) profile. Yashus provided them with elaborate expertise on handling Google My Business to optimize their business ranking on Google search engine and connect searches to providers.
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Challenges:
- We were handling close to 400 profiles of various doctors all over the world for FDC.
- There was no existing profile for their business on GMBP
- Out of these 400 doctors, most of the profiles were non-existent on GMB.
- The remaining profiles were present on GMB but we did not have child access to their profiles, in order to change and optimise their presence.
Solutions:
- The first step was to create a profile on GMB which will allow online searchers to find doctors on Google based on their area specification. Google accomplishes hyper-local search by utilizing the Google My Business and Map Pack results it shares when someone completes a search.
- We had to put in all the details such as contact number, address, services provided by the doctors.
- The next step was to verify all the GMB profiles by contacting each individual doctor.
- We requested the existing doctor’s to provide us with child access in order to optimise their existing profiles.
- We also had to put in target location keywords, which would help online searchers to find the doctors closest to their area, based on Google maps.
- We added a micro website which contained single page information about each doctor.
- Our creative and marketing team combined creative images and short, crisp content to post on the GMB pages.
- We have been maintaining and changing their GMB profile according to client requirements and changes in the online search trend for the past 6 months.
- We contacted Google and resolved the issue of accounts which were disabled and suspended due to suspicious activities.
Results:
- The Google My Business profiles rank in the top pages of Google Maps in just one month.
- Most of the doctor’s profiles rank in the top 5 GMB profiles.
- Patients were now able to easily contact the doctors in their area due to the doctors’ presence on Google Map.
From The Client
The Yashus team has really supported us in our endeavour to expand our online presence and create a successful profile on Google My Business. They have an in-depth knowledge about target location keywords, creating micro websites and they managed to handle every profile of our vast network of doctors professionally and efficiently. They helped us understand the importance of listing our business on GMB and have managed to rank our pages in the top 5, in less than a month. We are truly grateful for their advice and detailed work and would certainly like to recommend them as the best digital marketing service in Pune.
