How Yashus SEO Strategies Help HRIS Software Like PhiEdge Dominate Search Rankings
Honestly, succeeding amidst the competitive domain of HRIS software is no joke!
It demands exemplary perseverance, focus, and above all, strategies to outshine the competition and stand out.
Search engine optimization (SEO) is one such strategic area.
Phi EDGE, an HRIS software in India, continues to benefit from Yashus’ SEO strategies.
The software application increased search engine rankings, garnering user attention, traffic, and engagement.
But how does Yashus cut it for Phi EDGE with its SEO strategies for software companies? Let’s explore it in this blog.
Understanding HRIS Software & Its Market Potential
What is HRIS Software?
A Human Resource Information System (HRIS) is a digital platform that helps centralize and automate HR processes. It streamlines HR functions like payroll, benefits management, employee records, recruitment, and more. Globally, companies, whether big or small, use HRIS software to reduce manual tasks, enhance compliance, increase HR efficiency, and drive informed decision-making.
The Need for HRMS Management
The complexities involved in contemporary HR function and the need to embrace digital transformation are two major factors driving the need for HRIS software.
Manual techniques do not work anymore. Companies need AI-powered, cloud-based, and user-friendly digital platforms that help them optimize workforce management.
However, HRMS is a competitive market. Hence, it isn’t just the features and functionalities that matter but also the value these platforms offer.
These factors play a crucial role in determining the success of HRIS software.
Importance of SEO for HRIS Software
The most important factor is competition. HRIS providers must ace SEO to rank higher in search results, attract organic traffic, and generate leads. Optimizing the content for relevant keywords, producing and publishing authoritative content, and ensuring technical SEO helps increase visibility, credibility and drive sustained growth.
SEO Challenges for HRIS Software & How Yashus Solves Them
Considered the best SEO agency for SaaS businesses by top companies, Yashus formulates SEO strategies that address specific challenges and deliver optimal results. Here are some common SEO challenges Yashus resolves for HRIS software.
Challenge #1: Competing with Established HR Tech Companies
Solution: Yashus delves into keywords to identify long-tail and industry-specific keywords. Next, it uses them relevantly across the content to enhance the SEO impact.
Challenge #2: Low Domain Authority for New HRIS Platforms.
Solution: New HRIS platforms usually have low domain authority. Yashus helps build it through backlinks and continuous content marketing.
Challenge #3: Technical SEO Issues Impacting Performance.
Solution: Yashus also addresses technical SEO concerns and helps HRIS platforms accelerate page loading speed, make the site more user-friendly and Site speed optimization, mobile-friendliness, and leverage structured data.
The Role of High-Quality Backlinks in Improving SERP Rankings
Backlinks matter to the HRIS industry as much as every other. They help build authority and trust, enhance search rankings, drive referral traffic, earn a competitive edge, and enhance brand recognition.
Yashus helps HRIS HR systems build backlinks and improve domain authority through guest posting, publishing industry reports, partnering with influencers, featuring on HR software directories, and using digital PR to increase the visibility of these platforms.
The company creates links to authoritative sources to enhance content credibility and brand reliability, encourage natural backlinking, benefit positioning (as a thought leader), and improve the overall user experience.
On-Page & Technical SEO Strategies for HRIS Websites
While working on backlinks, Yashus also works on on-page and technical SEO. Here are some of the best SEO practices for SaaS companies that Yashus follows.
- Keyword Optimization: Targeting HR tech-related search terms.
- Meta Tags and Headers: Crafting SEO-friendly titles and descriptions.
- Schema Markup: Implementing structured data to improve search visibility.
- Optimizing Core Web Vitals: Enhancing page load speed and the website’s mobile experience.
Content Marketing & Blog Optimization for the HRIS Industry
While working on the above, Yashus works equally well on aspects like content marketing to elevate search engine rankings. Here’s how the company does it.
- Creating premium, value-driven blogs on HR tech trends.
- Using engaging infographics, informative case studies, and expert insights to engage readers and provide them with value about the topic.
- Updating content regularly to maintain relevance and ranking stability.
Example: Creating a blog on “Top 10 HR Trends and How HRIS Can Address Them” and linking it back to Phi EDGE.
How Strategic Linking to Phi EDGE Boosts Its Organic Growth
Strategic linking continues to help Phi EDGE boost its organic growth.
Linking from high-authority websites like Yashus to Phi EDGE is helping the latter build trust and authority. Besides, internal linking and writing guest blogging is helping it improve its digital visibility and reach out to more people organically.
In addition, Yashus is leveraging industry partnerships to drive referral traffic and increase Phi EDGE’s visibility across digital forums, platforms, and circles.
Proven Success Stories: Yashus’ Impact on HR Tech Brands
Here’s a quick case study of how Yashus helps top HRIS systems and tech brands achieve premier rankings across Google.
| Challenges | Solutions | Outcomes |
| High competition from established tech brands
Low visibility and domain authority Lack of authoritative content Fewer quality backlinks Less organic traffic |
Keyword and competitor research
Authoritative content creation and marketing Continuous optimization On-page SEO Technical SEO |
Increase in Ranking – From 8th page to 3rd.
78.35 % increase in website traffic 187.3% increase in organic clicks 227.87 % in growth in lead conversions |
Best Performing Keywords for Phi EDGE:
| Sr. No. | Keywords | SERP |
| 1 | Cloud based performance management software in India | 9 |
| 2 | Leave and attendance management system | 7 |
| 3 | HRIS training and development | 7 |
| 4 | Performance management software in India | 11 |
| 5 | Training and development in HRIS | 11 |
| 6 | Variable pay software | 12 |
| 7 | Leave and attendance management | 12 |
| 8 | Performance management system in India | 18 |
| 9 | Talent management system software in India | 24 |
| 10 | Cloud based performance management software | 25 |
Conclusion
Making SEO work requires expertise and continuous hand holding.
Yashus precisely provides that with its SEO strategies and experience.
Phi EDGE has come a long way in its journey. So, as an HRIS software application, you also can benefit from Yashus’s strategies and increase your search engine visibility.
Yashus’ personalized strategies and SEO intelligence can help you achieve rankings as competitive as the best HRIS systems in your market.
Email info@yashus.in to learn how!
