IVF Spring-Content+Blogging Case Study

IVF Spring-Content+Blogging Case Study

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IVF Spring Company Profile

IVF Spring Fertility Clinic in Mumbai is one of the top Fertility Clinics in India having the best IVF treatment success rates. Dr. Anjali Ajit Deval is the Director of IVF Spring Fertility Center Mumbai. She is a fertility expert and under her guidance, the clinic has grown into a leading fertility center in Mumbai.

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Challenges

The pages were very heavy and took time to load.We had to use sensitive keywords such as how to get pregnant, female infertility, male infertility, become pregnant, etc. which again was a threat to the brand, since these keywords could have triggered negative publicity, thus tarnishing the brand’s image.

Solution

Capitalizing on all the trending topics which would create a buzz in the market. To not just stay on topics related to Infertility but to broaden our approach in terms blogging so as to reach the masses. To build the authenticity of the website by providing proof along with the content, as it will also increase the audience interest in reading.

Results

The bounce rate on the website was reduced.Due to regular updation of informative content on the website there was a hike in the number of re-visitors visiting the website.

0.09% CTR

20% less CPA

272% ROI

From The Client

I am absolutely satisfied with the SEO work that Yashus digital marketing has done we have already started ranking for 4000 commercial keywords in 6 months which I feel is incredible Dr.Anjali Deval (IVF Spring Centre)
Mr. Riken

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