IVF Spring Content and Blogging Case Study
IVF Spring Company Profile
IVF Spring Fertility Clinic in Mumbai is one of the top fertility clinics in India. They are reputed for their excellent IVF treatments and the success rates associated with them. Dr Anjali Ajit Deval is the director of the IVF Spring Fertility Centre in Mumbai. They examine each case; the medical history, requirements, and results of the testing (antral follicle count, evaluation of the uterus and ovaries, and hormonal evaluation). Then they choose from over fifteen treatment protocols to find the best fit for their patients.They have advanced infrastructure facilities and are equipped with modern medical tool and instrument. The IVF Spring Fertility Centre hospital is specialized in IVF, Surrogacy, IUI, ICSI, Egg Donation, Embryo Adoption, Semen Freezing, and DNA Fragmentation. Yashus aimed to help them build a positive brand outlook with the use of targeted keywords and sensitive content.
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Challenges:
- To manage the page load speed, which was extremely high and reduce the bounce rate on the website.
- Justify the business objective of the IVF fertility centre by targeting females and infertile couples with the use of sensitive keywords.
- The existing website content was insufficient and did not adhere to the goals and vision of the business which was to s pread awareness regarding infertility and remove the taboo about IVF treatment.
- The keywords may prove to be a threat to the brand image as they may derive negative publicity.
- They were facing a strongly negative brand image due to all of the above-mentioned reasons
Solutions:
- Our experienced website developers enhanced the website to decrease the page load speed and reduce the bounce rate on the website.
- We broadened the business concept by targeting and suggesting fresh keywords which adhered to infertility and managed the subject with complete sensitivity.
- We also provided informational articles and blogs which consisted of the same keywords to increase awareness regarding IVF treatments and increase engagement and traffic to the website.
- To build the authenticity of the website by providing proof along with the content, as it will also increase the audience interest in reading.
- Through concise, sensitive and engaging content both on the website and through various blogs and articles, we managed to establish a positive brand image for IVF Spring which supported them in their mission to reach out to more and more people regarding the issue of infertility.
Results
• There was a decrease in the bounce rate due to the informative content on the website through internal blogs.
• We also noticed an increase in the number of re-visitors to the website as well as an increase in traffic by almost 20%.
• IVF Spring came to be recognised as a reputed and one of the best infertility centres and hospital in Mumbai
From The Client
I am absolutely satisfied with the SEO work that Yashus digital marketing has done on our website. We have already started ranking for 4000 commercial keywords in 6 months which is an excellent result in such a limited time. Yashus’ skilled team have a keen sense of market behaviour and they applied the perfect knowledge to make our website highly engaging and noticeable in the digital markets. We would like to recommend the Yashus team for their attention to detail and extremely disciplined manner of work which has proved beneficial for our brand
