Lupin-Social Media Case Study
Lupin Company Profile
Lupin Limited is an Indian multinational pharmaceutical company based in Mumbai, Maharashtra, India. It is one of the largest generic pharmaceutical companies by revenue globally. The company’s key focus areas include paediatrics, cardiovascular, anti-infective, diabetology, asthma, and anti-tuberculosis.Lupin Limited is one of the leading pharmaceutical industries in India and they approached Yashus in order to train their doctors that were stationed across the country, in social media marketing tactics. They wanted to assist their doctors by making them aware of the strength of social media marketing in today’s digital world and its reach in the healthcare and pharmaceutical sector.
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Challenges:
- Hospitals are more of a localized business with a limited scope of the target audience.
- To increase the reach of Lupin Ltd. doctors in the healthcare sector by training them in the numerous benefits of social media channels and marketing content.
- The main objective was to teach the doctors to reach out to the audience and inform them about the excellent services that our client and their doctors were providing in the pharma industry.
- To teach them to generate high quality leads through social advertising and make sure that there is a 100% growth in organic awareness of our client and generate leads to traffic through social media marketing.
- Training doctors in the simple use of social media handles and educating them about the importance and reach of social media marketing in today’s digital world.
Solutions:
- Yashus came up with a unique training approach that included both practical and theoretical sessions for the doctors.
- We allotted two of our experienced trainers to educate them about the finer details of social media marketing and to solve any problems or doubt that they may have.
- Since these doctors were scattered across different regions of India, we created a special Google group for them so that each one of them could have complete access to the study material, case studies, and news.
- We gave a detailed presentation on marketing theory and how it works.
- We also trained them in the practical approach to social media marketing by showing them the actual accounts of our clients and operational methodology.
Results
- The training was a huge success as we managed to conduct more than 7 workshops across different regions in India.
- More than 350 doctors actively participated in this training and took away quite a bit of marketing knowledge with them which benefited Lupin Ltd tremendously.
- We were able to generate active participation from seniors as well as trainee doctors.
From The Client
The Lupin Limited Team offers its sincere appreciation to Yashus for conducting such engaging and interactive social media sessions. We had planned to try this initiative for the first time and are tremendously happy with the participation and success we have received so far. This programme helped doctors to reach out to the masses in the most innovative way, as we have now experienced that social media can produce fantastic ROI. A marketing strategy can only be successful when the thought process behind the strategy and its objectives are clear and well planned. I am happy to say that Yashus managed to do this and a lot more when we approached them for our needs. We would like to give them a huge thumbs up for their work ethics, dedication, and knowledge about the current marketing trends.
