Shrikhande IVF-Content Marketing Case Study

Shrikhande IVF-Content Marketing Case Study

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Shrikhande Fertility Clinic Profile

Shrikhande Hospital and Research Centre is one of the oldest established treatment centers of its kind in the Nagpur, India. Founded in 1993, Shrikhande Hospital and Research Centre has a
well-earned reputation for finding solutions for the most challenging infertility, gynecology and urology problems.
 With so many infertility, IVF and surrogacy specialist providers in  India, founder and respected surgeon Dr. Laxmi Shrikhande wanted to improve treatment standards by creating a service focussing solely upon Urogynecology.

Shrikhande Hospital and Research Centre were revolutionary and today it remains
at the forefront of innovation in the field. Its unmatched success is in no
small part due to the expert team of surgeons who continue to exemplify industry
standards.

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Challenges

To produce an engaging content, that a layman can understand,Producing enough content so that people can find the information easily,Strict budget to produce content,Producing a variety of content and showcase the expertise.

Solution

Position the Hospital as a “Expert in the field of urogynaecology and infertility” within its marketplace.Generate a specific value based proposition the target audience.Provide more compelling content to the customers and prospects to make sure the website became a useful hub and drive repeat visits.Generate and increase sales leads leading to higher conversion rates and more sales.

Results

266 Pages content created and indexed by Google.53 blog posts were published.1200 Posts published on various social media sites.24 Video content created and published on various social media sites.Average time on page above 3 minutes.Bounce rate reduced from 83% to 76% and improving day by day.

0.09% CTR

20% less CPA

272% ROI

From The Client

I highly recommend the Yashus-Pune that gave me a really good web design development solution.Now its really personalized and easy to browse.With in 4 month 5000 visits comes to the website,and enquiries increased upto 75% with the 25% of organic traffic.my organic visibility got increased for a queries like IVF, Surrogacy,Urology and Gynecology.

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