How Yashus Grew Shrikhande IVF From 400 to 4,500 Followers | Case Study
About Shrikhande Fertility Clinic & Research Centre
Founded in 1993, Shrikhande Hospital and Research Centre is one of the leading and most experienced treatment establishments in Nagpur, India, and one of the first fully-integrated fertility hospitals in the city, known for customised treatments across infertility, gynaecology and urology.
Its chief consultants, embryologists and urologists combine deep experience with state-of-the-art technology. However, the clinic had no existing social media profiles, which limited its online visibility — so Yashus devised a strategy to help it reach more people online.
Services Offered:
- Brand awareness campaigns
- Profile creation (Facebook, Twitter, Instagram, YouTube)
- Social media calendar planning
- Layered audience targeting
- Community building & engagement
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Challenges:
A Highly Regulated Environment: Practising physicians work under strict regulation, doctors cannot directly advertise their practice and social media is often seen as a poor use of their time.
Limited Local Audience: The challenge was to overcome the limited scope of a local business audience and expand the brand’s online presence.
Marketing the Brand, Not a Product: Because Shrikhande IVF served a social and sensitive cause rather than selling a product, only the brand could be marketed, with a clear message to the audience.
Leads & Traffic via Social: The strategy had to generate leads and drive traffic to the website through social media posts.
Low Brand Awareness: The online audience couldn’t engage with the brand because they were largely unaware of its excellent services and initiatives.
How Yashus Solved It — Step by Step
- Our strategy was to concentrate on brand awareness and build a digital ecosystem for the initial months.
- The initial marketing campaign focused solely on creating an online community by spreading the message of good health, without marketing or promoting any of their services.
- We analysed our client’s exact requirements regarding the brand and target audience and planned a scientific communication approach for social media platforms.
- Then we created fresh profiles for Shrikhande IVF on each digital platform such as Facebook, Twitter, Instagram, and Youtube.
- Based on the current trends and social media algorithms, we created an extensive social media calendar that contained special days, events and festivals, and targeted content which expertly put forth their brand name and what they aimed to promote.
- We used a layered targeting technique to analyse the audience response, identify the interested audience amongst social media users, and subtly direct them towards the website or provide them with more information about IVF treatments.
Results
- We managed to boost their Facebook followers from 400 to 4500 in just 4 months.
- We received a 46% increase in its reach every month.
- The social media traffic to the website increased by 100%
- The client has now established a self-brand within the peer community with the help of excellent social media marketing strategies and the responses received.
What the Client Said
The Yashus team has brought true meaning to our business belief of spreading the joy of parenthood through their tireless efforts and brave execution of their social media marketing strategy. They took on all the social media tasks efficiently and helped establish our brand reputation across digital platforms. We would give the Yashus team five stars for their professionalism and excellent services.
