How Yashus Created 266 Pages of Authority Content for Shrikhande IVF | Case Study
About Shrikhande Hospital & Research Centre
Founded in 1993, Shrikhande Hospital and Research Centre is one of the leading and most experienced treatment establishments in Nagpur, India, and one of the first fully-integrated fertility hospitals in the city, known for customised treatments across infertility, gynaecology and urology.
Its chief consultants, embryologists and urologists combine extensive experience with state-of-the-art technology to ensure the best possible care. Yashus aimed to help the clinic build a positive brand outlook through the use of targeted keywords and sensitive, authoritative content.
Services Offered:
- Authority-building website content
- Educational blogs & articles
- Keyword-led SEO copywriting
- Video content production
- Conversion-focused content hubs
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What We Had to Solve
Positioning the Clinic as the Best: Content had to align with the goal of making people aware of advanced infertility and IVF treatments in India, and why Shrikhande IVF is the best in the sector.
Sensitive, Subtle Keywords: Sensitive, subtle keywords were needed to reach infertile couples and encourage them to seek help from the expert physicians at the research centre.
Insufficient Existing Content: The existing website content was insufficient and did not adhere to the vision of spreading awareness and removing the taboo around IVF treatment.
Engagement & Ranking: Enhancing the content with informative articles and blogs was key to increasing user engagement and improving rankings on the SERPs.
Protecting Brand Image: Above all, the content had to avoid any negative brand image stemming from insufficient or insensitive messaging.
How Yashus Solved It — Step by Step
Trend-Led Content Strategy: We built an intelligent content marketing strategy that broadened the business concept by targeting precise keywords based on current trends and search patterns.
Informative, Engaging Articles: We wrote crisp, engaging articles and blogs covering advances in infertility treatment and why Shrikhande Research Centre leads the field.
Keyword-Optimised Blogs: The blogs incorporated target keywords to boost search engine ranking alongside their educational value.
Audience-Value Proposition: Content was shaped to generate specific value based on the propositions and needs of the target audience.
Website as a Useful Hub: By providing compelling content to customers and prospects, the website became a useful hub, increasing sales leads, conversion rates and overall enquiries
Results
- 266 pages worth of content was created and indexed by Google.
- A total of 53 blogs were published and 1200 posts were published on various social media platforms.
- 24 video contents were created and published on Youtube and other social media pages.
- The average time that the online audience spent on the above pages was more than 3 minutes.
- The bounce rate reduced from 83% to 76%.
From The Client
We observed a tremendous rise in recognition and engagement of the online audience after deciding to tie up with Yashus Digital Marketing. They created an excellent content marketing strategy built on thorough keyword research, market analysis and a scientific approach to content generation. Their skilled team has a keen sense of market behaviour and applied the perfect knowledge to make our website highly engaging and noticeable in the digital markets.
