How Yashus Drove 150 Leads a Month for Gera’s World of Joy │ SEM Case Study
About Gera’s World of Joy
Gera Developments, founded in 1950, is one of the leaders of the Pune real estate market, known for premium commercial and residential properties and a reputation for quality and consistency.
Spread over 20 sprawling acres, Gera’s World of Joy offers child-centric homes with celebrity-led learning academies for sports and performing arts. Gera partnered with Yashus for search engine marketing to boost the project and drive qualified leads.
Services Offered:
- Premium residential development
- Search engine marketing (Google Ads)
- Programmatic targeting
- Landing-page strategy
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What We Had to Solve:
Fierce Competition for Visibility
With the real estate sector on a steady rise, the project faced intense competition for online visibility and needed an edge to reach the top of search.
Reaching Premium Buyers
Campaigns had to target the right premium locations and buyer intent uncovered through research.
Sustained, Research-Led Delivery
Campaigns needed detailed research, ongoing management and regular fine-tuning to keep performing.
How Yashus Solved It Step by Step:
STEP 1 Premium-Location Targeting
An intelligent strategy targeted premium locations surfaced through research on search patterns and customer inquiries.
STEP 2 Programmatic Google Ads
Attractive landing pages plus programmatic targeting through Google paid advertisements maximised qualified reach.
STEP 3 Structured Account & Extensions
The account was simplified by service and campaign goal, with sitelink, callout and call extensions securing more prominent ad space.
Results:
From The Client
We have been working with the Yashus team for the past year and we are delighted to say that this has been one of the most fruitful partnerships we have ever been in. Yashus Digital Marketing did a fantastic job of enhancing our company’s web presence and conversions. Their various marketing tools and strategies never fail to drive prompt results as we saw a tremendous increase in website traffic and conversions for our business. We were not only able to set a campaign for the desired keywords but also reduce our expenditure for Google ads without a drop-off in page hits. They truly are one of the leading digital marketing agencies in Pune.
