PropMart SEM Case Study

Digital Marketing for Real Estate

PropMart SEM Case Study

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PropMart Company Profile

The company entered the world of real estate in the year 2010. PropMart has worked on projects as a CP in Pune, Goa and Mumbai by meticulously Servicing over 1500 Clients, across various projects

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  • The competition began advertising on Google paid channels for Gera World of Joy in increasing volume, and our client began experiencing lower ad positions.
  • Their account was becoming far more expensive and returning less on their investment.
  • To generate qualified leads through paid ads in targeted COA.


  • We created attractive LPs and programmatic targeting through Google Paid
  • We managed the entire account with organizing the campaign under various ad groups and very targeted keywords
  • Our first action was to simplify the account structure based on the services and campaign goals.
  • We also set up some ad extensions such as site links, call-outs and call extensions. 
  • This way we secure more space for the ad so that it looks more prominent. It also helped users to complete the required action much faster.


  • The Click Through Rate (CTR) went up by 45.18% and the Conversion Rate increased from 0.54% to 5.43%.
  • Within 2 months, we had brought down the CPC by 32%. We’ve also seen a 10X increase in conversions over the first 2 months of our PPC management.
  • Client has received on an average of 150 leads per month.
  • PropMart was declared as the leading CP for this project and also won many awards
45.18% CTR
150 Leads
32% CPC

From The Client

We worked with the Yashus team from last 1 year. They provided us with consultancy on Digital Marketing aspects of our business. The really helped us establish our business using the latest trends in Digital. To me, they are definitely a perfect 10 digital marketing agency in Pune.
Prashant Lande

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