Gera World of Joy SEM Case Study

Gera World of Joy SEM Case Study

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Gera World of Joy Company Profile

The company entered the world of real estate in the year 1970. Gera Developments has delivered landmark projects in Pune, Goa and Bengaluru by meticulously constructing and delivering over 50 projects, across 6 million sq.ft.

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Challenges:

  • The competition began advertising on Google paid channels  in increasing volume, and our client began experiencing lower ad positions.
  • Their account was becoming far more expensive and returning less on their investment.
  • To generate qualified leads through paid ads in targeted COA.

Solutions:

  • Created attractive LPs and programmatic targeting through Google Paid
  • We managed the entire account with organizing the campaign under various ad groups and very targeted keywords
  • Our first action was to simplify the account structure based on the services and campaign goals.
  • We also set up some ad extensions such as site links, call-outs and call extensions. 
  • This way we secure more space for the ad so that it looks more prominent. It also helped users to complete the required action much faster.

Results:

  • The Click Through Rate (CTR) went up by 45.18% and the Conversion Rate increased from 0.54% to 5.43%.
  • Within 2 months, we had brought down the CPC by 32%. We’ve also seen a 10X increase in conversions over the first 2 months of our PPC management.
  • Client has received on an average of 150 leads per month.
45.18% CTR
150 Leads
32% CPC

From The Client

We worked with the Yashus team from last 1 year. They provided us with consultancy on Digital Marketing aspects of our business. The really helped us establish our business using the latest trends in Digital. To me, they are definitely a perfect 10 digital marketing agency in Pune.
Prashant Lande

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