How Yashus Delivered 20% ROI on Pune West Property Lead Generation │ Case Study
About Pune West Property Portal
Pune West Residential Property Portal is a channel-partner property platform focused on the west of Pune, connecting buyers with leading developers and projects across the region.
Yashus managed a Google Ads lead-generation programme for the portal, building a paid-search funnel designed to drive qualified property enquiries and measurable business return over six months.
Services Offered:
- Channel-partner property advisory (West Pune)
- Google Ads (PPC) lead generation
- Landing-page & keyword optimisation
- Funnel & ROI tracking
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What We Had to Solve:
Building a Digital Funnel
The portal needed a paid-search funnel built to capture qualified west-Pune property leads efficiently.
Cost-Efficient Leads
Lead cost had to stay controlled while feeding a high-value sales pipeline
Proving Return
Performance needed to be tracked end-to-end, from spend through to business influenced and ROI.
How Yashus Solved It — Step by Step:
STEP 1 Micro-Site & Content
A focused micro-site and engaging content created a digital presence built to convert.
STEP 2 Targeted Google Ads Funnel
A Google paid-ads channel funnel with location and keyword targeting drove qualified enquiries for west-Pune property.
STEP 3 ROI-Driven Optimisation
Campaigns were tracked from cost-per-lead through lead-to-closure so spend mapped clearly to return.
Results:
- The new website was worked brilliantly on all devices and we received a huge response within a week of its launch.
- The client received more than 200 visitors in the first month.
- Their visibility increased twofold after the launch of the website as it ranked high in the search engines and the B2B sales market was notified of a new innovative business.
From The Client
We have been with Yashus from the beginning, and we have followed their excellent work strategy right from the start and are glad to say they have exceeded our expectations. They have a brilliant team of designers and marketers who are well informed on the current market trends and they suggest designs and marketing campaigns based on thorough research of the real estate market. I cannot stress enough how important it is to work with an exciting digital marketing agency in Pune like Yashus. Absolutely thrilled with the work they have done to put the spotlight on our business.
