Yuva Clothing Company Facebook Lead Generation Campaign Case Study
Yuva Clothing Company Profile
Established in 1983, Yuva Clothing Company is a leading textile manufacturing unit in Kolhapur. They are amongst the top suppliers in the country that deal with all types of garment production. Yuva Garments is listed as a verified manufacturer offering supreme quality products, selling only in bulk. They have recently decided to extend their services into manufacturing PPE kits based on the certified norms. They wanted to work with digital domain experts who could help them increase leads across digital platforms and promote the PPE kits. Yashus aimed to increase their brand awareness and reach out to the target audience through detailed social media planning and execution.
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Challenges:
- Build a strong social media presence across Facebook through targeted content and attractive images.
- Generate leads through paid advertisements for PPE kits bulk order.
- The main goal was to only target B2B clients who may require PPE kits for daily work and would be willing to buy it in bulk.
- Crisp and clear communication to outrank competitors on the basis of best account management and spend metrics
Solutions:
- We came up with a two-fold solution- one was to analyse the social media trends and target potential customers and generate leads. The second was to re-market and reach out to users who had previously visited our client’s website and encourage them to follow their social media pages.
- The content and creative images that were created for the Facebook paid ad were to the point, highly attractive, and conveyed a clear message about Yuva Clothing’s business vision to sell PPE kits online.
- We used an integrated digital marketing strategy to specifically target B2B clients from each specific location.
- Our team implemented the best cost per click strategy based on every device and pin code.
- We also managed to generate maximum leads in minimum cost by optimizing the lead nurturing activity.
Results:
- With the help of expert Facebook marketing strategies, we managed to adhere to and surpass our client’s requirements and managed to deliver the desired results well in time with ROI.
- We generated 70% institutional leads within a month of the launch of the lead generation campaign for PPE kits.
- The average leads per day increased to 40 leads.
From The Client
A key performance-driven agency with a knack for providing results with the most efficient strategies. Our campaign was targeted for the B2B healthcare sector and they handled the Facebook marketing requirements very admirably. It was our sincere wish that our business should soar and it was the Yashus team that suggested we make use of Facebook paid advertising campaigns to increase the reach of our PPE kits. And we are delighted to say that their plan worked wonderfully and our sales have rocketed in the last two months. Five stars to the effort and expertise of the Yashus marketing team.
