How Yashus Grew PropBuying’s Property Bookings 25% via Affiliate │ Case Study
About PropBuying
PropBuying is a forward-thinking real estate agency in Pune, tied up with more than 50 premium builders across the city, on a mission to make property-buying simple, personal and smooth.
At the forefront of innovation and technology, PropBuying uses integrated digital marketing to promote its brand and acquire customers online. They partnered with Yashus to open an affiliate performance channel.
Services Offered:
- Property advisory (50+ builders)
- Affiliate campaign management
- Landing-page & creative development
- Lead capture & optimisation
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What We Had to Solve:
Brand Reputation & Visibility
PropBuying was working to boost ranking and visibility in a highly competitive market and needed stronger brand reputation to support sales.
A New Performance Channel
They needed a reliable, measurable affiliate channel to complement existing marketing.
Cost-Controlled Acquisition
Customer acquisition costs had to stay within target while scaling bookings.
How Yashus Solved It — Step by Step:
STEP 1 End-to-End Campaign Build
The affiliate campaign was optimised at every level — from creatives to landing pages — ensuring leads were captured correctly.
STEP 2 Network Negotiation
Strong negotiation with affiliate networks kept the cost of customer acquisition well within the set target.
STEP 3 Booking-Focused Optimisation
Continuous optimisation drove property bookings through the affiliate channel year on year.
Results
- Propbuying experienced a year on year growth of 25% on property bookings through affiliate marketing.
- Allowing its business to strengthen their overall conversion rates and exceed the minimum conversion rate of 7%.
- In terms of ROI, they received significantly better returns in 2016 as compared to the previous year as the average order value increased by 15% and the total number of sales went up by 32%.
From The Client
When it comes to real estate, customers are extremely conscious about purchasing the property. The Yashus team acquired the best publishers to promote our campaign and achieved a 52% rise in qualified leads. They are very well versed in market trends and they know exactly how to give your business an edge in the competitive market in order to rank higher in the search engines. They know the tricks of the trade very well and live up to their reputation of being one of the best marketing agencies in the field. We are thoroughly satisfied with team Yashus’ brilliant skills and efforts and we would like to highly recommend them for their services.
