Alba Smart-PPC Case Study

Alba Smart-PPC Case Study

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Alba Smart Company Profile

Alba Smart is the pioneer in India for smart home technology, home automation, and lighting control systems. With over 25 years of experience in providing the ultimate technology lifestyle for homes, offices, schools, colleges, hospitals, hotels and more, they are market leaders with a national presence and distribution across India. They use the latest technology with the most advance design.

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Alba Smart had experience in driving sales in B2B segment. They have introduced the retail product at an affordable cost. The challenge was to attract more customers online and increase conversion.


Yashus strategy was to determine the long-tail keywords which can ensure that costs were reduced while maintaining the quality of traffic. Accurately tracking the campaign towards a keyword level was the primary aim. Improving the conversion rates and the cost per lead. Yashus created various text and image campaigns for Alba Smart with and without offers to understand the customer behavior.


The Clicks have been improved by 24% MoM. Click Through Rate increased by 40%. Calls increased by 65%. Leads increased by 22%.
0.09% CTR
20% less CPA
70% ROI

From The Client

I am satisfied with the work of SEO and Social Media marketing by Yashus Digital Marketing Pune. We have increased the traffic of the website by 200%.
Mr. Prithvi

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