How Yashus Cut PropBuying’s Cost per Lead 48% With PPC │ Case Study
About PropBuying
PropBuying is a company incorporated by real estate experts and IT professionals on a mission to make property-dealing delightful, personal and smooth — property-dealing rethought, redesigned and reinvented.
With unique insight into the local Pune market and strong rapport with developers, PropBuying gives honest advice on the best available options. They partnered with Yashus to generate leads through a strategic PPC campaign.
Services Offered:
- Local Pune property advisory
- Google Ads (PPC) campaigns
- Remarketing
- Device & pincode CPC optimisation
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What We Had to Solve:
Visibility & Brand Reputation
PropBuying was working to boost ranking and visibility in a highly competitive market and lacked the brand reputation that supports sales generation.
Profitable, Qualified Leads
The challenge was to increase profitability and drive qualified leads through a strategic PPC campaign.
Outranking Competitors
Crisp, clear communication and disciplined account and spend management were needed to outrank competitors.
How Yashus Solved It Step by Step:
STEP 1 Two-Fold Targeting & Remarketing
Market-trend analysis targeted potential customers to generate leads, while remarketing re-engaged previous visitors and grew social following.
STEP 2 Staged Bidding, Then Keyword Optimisation
Controlled initial bidding was gradually optimised through research and targeted keywords that produced stronger results.
STEP 3 Device & Pincode CPC Strategy
A best cost-per-click strategy by device and pincode, with lead-nurturing optimisation, generated maximum leads at minimum cost.
Results
- With the help of expert PPC marketing strategies, we managed to adhere to and surpass our client’s requirements and managed to deliver the desired results well in time with ROI.
- The site traffic increased by 100% and the acquisition target exceeded by 17%.
- The total number of leads increased by 42% and the Cost per Lead (CPL) decreased by a whopping 48%.
From The Client
Our sales bar has skyrocketed after we decided to tie up with Yashus Digital Marketing for their excellent marketing services. They created an excellent PPC campaign that consisted of thorough keyword research, market analysis, and a scientific approach to content generation. They are very well versed in market trends and they know exactly how to give your business an edge in the competitive market in order to rank higher in the search engines. They know the tricks of the trade very well and live up to their reputation of being one of the best marketing agencies in the field. We are thoroughly satisfied with team Yashus’ brilliant skills and efforts and we would like to highly recommend them for their services.
