Pune East Residential Property Portal- Lead Generation Case Study

Challenges:

• Pune East Property Portal had a unique real estate business concept but they lacked any and all digital presence.
• In order for a real estate portal to work, they needed an influential website that can handle all types of communications and adhere to the real estate needs of potential customers.
• The aim was to create a new website that was visually appealing, responsive, and showcased their expertise and wide network of real estate properties.
• By incorporating potential keywords in the website content to optimize their website in the search engine list, we aimed to generate leads and increase brand visibility.
• Since the location was restricted only to the east side of Pune, the overall website design must reflect their expertise and reach in the real estate market and showcase a plethora of properties that will attract more leads and generate conversions.

Solutions:

• We combined an intelligent marketing strategy that incorporated lead generation through Goggle Ads and affiliate marketing along with brilliant website design.
• The website was high functioning, with inbuilt tabs to various real estate projects in Pune, and attractive landing pages that provided crisp and clear information on both residential and commercial properties.
• The communication on the website, both the content and impressive images was aimed to encourage potential customers to buy the best properties in Pune.
• A detailed PPC aka Google ads strategy, with targeted keywords for potential property buyers, was created which led to a rapid increase in brand visibility and generated tremendous traffic to the website.