How Yashus Built a Warm, Global Brand for Global Star Surrogacy | Case Study
About Global Star Surrogacy
Global Star Surrogacy is an international surrogacy agency offering services across the US, Georgia, Greece, India, Colombia, Russia and Ukraine. A world-renowned agency, its core belief lies in spreading the joy of parenthood, and its decade-long experience of helping intended parents has been second to none.
They offer the right support to manage the complex decisions of surrogacy legally, equitably and with clear responsibility. They approached Yashus to build a website that portrayed this sensitive service positively and established their expertise on a global level across the online platform.
Services Offered:
- International surrogacy programs
- Intended-parent support & guidance
- Legal & ethical surrogacy management
- Egg donation & IVF coordination
- End-to-end parenthood journeys
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What We Had to Solve:
Building a Brand From Scratch
As a new business in the surrogacy sector, both the website and the brand reputation had to be built entirely from the ground up.
Sensitive Content & Keywords
Surrogacy is a deeply sensitive subject, so it was crucial to build a positive, warm and welcoming brand image to reach out to potential parents through carefully chosen content and keywords.
A Landing Page That Guides
The site needed a successful landing page that delivered a clear message about surrogacy and subtly guided the online audience toward the other pages.
Soothing Feel, Strong Message
The overall feel had to be soothing, yet the content needed to convey a clear message and inform readers about the client’s extensive expertise and experience.
SEO-Led Traffic & Conversion
The website had to be optimised with targeted keywords to generate traffic, with the goal of converting visitors into customers.
How Yashus Solved It — Step by Step
Expert UI & UX Design: We created a website built on expert UI and UX design — easy to navigate, user-friendly and fully accessible across all devices.
Marketing-Ready Content & Imagery: Warm, aesthetic imagery paired with crisp, detailed and professional content turned the website into an efficient marketing tool that conveyed a strong client reputation.
Detailed SEO Plan: We devised a thorough SEO plan optimised around extensive keyword research, designed to portray a sensitive yet strong brand and lift overall search rankings.
Brand-True Visual Theme: The overall theme clearly portrayed the client’s belief in spreading the joy of parenthood while maintaining a professional outlook throughout.
Results After Launch:
What the Client Said
Surrogacy is a very personal and sensitive topic that needs to be handled with the utmost care. We are delighted to say that the Yashus team successfully handled our project. They outperformed our expectations and presented us with a clean, fresh and extremely well-designed website that worked wonders on the online market. We acquired a large number of leads in a short time by targeting the key audience with impressive images and creative content.
