How Yashus Lifted Global Star Surrogacy’s Visibility With Google Ads | Case Study
About Global Star Surrogacy
Global Star Surrogacy is an international surrogacy agency offering services across the US, Georgia, Greece, India, Colombia, Russia and Ukraine. A world-renowned agency, its core belief lies in spreading the joy of parenthood, backed by a decade of helping intended parents.
They offer the right support to manage the complex decisions of surrogacy legally, equitably and with clear responsibility. Having previously partnered with Yashus for website design and development, they now wished to boost their business through Google paid advertising.
Services Offered:
- International surrogacy programs
- Paid search (Google Ads) campaigns
- Lead generation & remarketing
- Keyword research & bid optimisation
- Campaign analysis & fine-tuning
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What We Had to Solve:
Low Brand Reputation & Visibility: As a relatively new business in the sensitive surrogacy sector, the brand lacked reputation and online visibility — factors that were affecting its sales rates.
Keyword-Led Lead Generation: By incorporating high-potential keywords to optimise visibility on the search engine list, the goal was to generate leads and increase brand presence.
Research-Driven Campaign Management: Campaigns needed to be underpinned by detailed research and analysis, then managed and fine-tuned at regular intervals for sustained performance.
How Yashus Solved It — Step by Step:
Staged Bidding & Optimisation: We began with controlled bidding, then gradually optimised the strategy through research and targeted keywords that produced stronger results.
Intelligent Lead-Gen Strategy: We combined an intelligent marketing strategy that drove lead generation directly through Google Ads.
Creative, Targeted PPC Execution: A high-performing PPC strategy blending creativity, execution and management — with keywords targeted at expecting parents — rapidly increased brand visibility and drove substantial traffic.
Results:
What the Client Said
We have had a very long and reliable partnership with Yashus Digital Marketing. They have proven through their efforts that they truly are one of the leading digital marketing agencies in Pune. Their marketing tools and strategies never fail to drive prompt results, we saw a tremendous increase in website traffic and conversions. Their content and imagery skills are highly persuasive, and they delivered on their word of generating maximum leads.
