How Yashus Built a Positive Surrogacy Brand Through Content and Blogging | Case Study
About Global Star Surrogacy
Global Star Surrogacy is an international surrogacy agency offering services across the US, Georgia, Greece, India, Colombia, Russia and Ukraine. A world-renowned agency, its core belief lies in spreading the joy of parenthood, backed by a decade of helping intended parents fulfil that dream.
They offer the right support to manage the complex decisions of surrogacy legally, equitably and with clear responsibility. Yashus aimed to help them build a positive brand outlook through the use of targeted keywords and sensitive, well-crafted content.
Services Offered:
- Surrogacy awareness content
- Informative blogs & articles
- SEO-led keyword integration
- Reputation-safe copywriting
- Audience education & engagement
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What We Had to Solve
Awareness With Sensitive Keywords: The objective was to spread awareness about surrogacy among young and middle-aged couples alike, using sensitive keywords that respected the subject.
Content True to the Vision: Content had to adhere to the business’s goal of educating the masses on the benefits of surrogacy and the belief that everyone deserves a chance at parenthood.
Keywords as a Reputation Risk: Some keywords carried the risk of attracting negative publicity, posing a potential threat to the brand image.
Cleverly Devised Messaging: Content had to be crafted carefully to avoid any kind of negative publicity or reputational harm to the company
Informative, Keyword-Rich Articles: The plan called for informative articles that contained targeted keywords while consistently portraying a positive image of the brand.
How Yashus Solved It — Step by Step
Broadened, Sensitive Keyword Strategy: We broadened the business concept by suggesting fresh keywords that adhered to the brand’s beliefs while handling the subject with complete sensitivity.
Intriguing, Informational Content: We produced informational articles and blogs filled with intriguing detail that attracted the online audience and answered their questions about surrogacy.
Keyword-Aligned Blogs: The same keywords were woven through blogs and articles to raise awareness, increase engagement and drive traffic to the website.
Authenticity Through Proof: We built the website’s authenticity by pairing content with supporting proof, deepening reader interest in the articles.
Positive Brand Establishment: Through concise, sensitive and engaging content across the website, blogs and articles, we established a positive brand image that supported the mission to reach more people on infertility and surrogacy.
Results
What the Client Said
Surrogacy is a very personal and sensitive topic that needs to be handled with the utmost care. We are delighted to say that the Yashus team successfully handled our project. They devised a strategic content marketing plan that accurately targeted the keywords required to build a strong yet positive brand reputation, and the informative articles were a boon for educating the masses and driving traffic to the website.
