How Yashus Rebuilt Shrikhande IVF’s Website for 5,000 Visitors | Case Study
About Shrikhande Fertility Clinic & Research Centre
Founded in 1993, Shrikhande Hospital and Research Centre is one of the leading and most experienced treatment establishments in Nagpur, India, and one of the first fully-integrated fertility hospitals in the city. Over the years it has earned its reputation by providing customised treatments for even the most challenging infertility, gynaecology and urology cases.
Its chief consultants, embryologists and urologists combine extensive experience with state-of-the-art technology to ensure the best possible treatment and care. Respected surgeon Dr. Laxmi Shrikhande approached Yashus to develop the website, aiming to raise treatment standards by creating a service focused solely on Urogynecology.
Services Offered:
- IVF & infertility treatment
- Urogynecology (new service line)
- Gynaecology
- Urology & andrology
- Online appointment booking
Request a Case Study
Challenges: What Was Holding the Website Back
Redesign for Multi-Device Use: The existing website needed a full redesign and rebuild so it could function and respond seamlessly across multiple devices.
UI/UX-Led Visibility: Expert UI/UX tools, SEO research and targeted keywords were needed to increase online visibility and spread the word about Dr. Shrikhande’s excellent work.
Handling a Sensitive Subject: Infertility is still considered a taboo subject in India, so the design and content had to be crafted intelligently to avoid negative publicity and reach potential patients.
A Primary Information Source: The website had to serve as the primary source of information for patients, targeting both national and international audiences.
Easy Online Appointments: An efficient online portal was required to let patients easily book appointments and find all relevant information on infertility and IVF treatments.
How Yashus Solved It — Step by Step – Solutions:
Treatment-Highlighting Website Plan: We built a detailed website development plan that highlighted the clinic’s technologically advanced — and often little-known — treatments while making all information easy to access
Dedicated Urogynecology Page: A new page was created to promote the Urogynecology branch and reach people who might be suffering from urogynecological problems.
Compelling, Interactive UI: We designed a compelling UI that invited users to interact with the website rather than simply browse it.
Service-Level & About Pages: Individual web pages were created for each service with detailed diagnosis and treatment information, alongside an about-us page describing the team’s expert work.
Engagement-First Experience: A clean, well-structured user interface was used to increase visitor engagement across the website.
Results
- The newly revamped website received 5,000 visitors in less than 4 months of operations.
- The traffic objective for the initial campaign period (from Oct’16 to Dec’16) exceeded by over 127%.
- There was improved organic visibility for a variety of infertility related queries and services provided by the hospital such as IVF, surrogacy, urology and gynaecology.
What the Client Said
We are really impressed with Yashus’ expertise in website design and development. They provided creative UI and UX design solutions that grab attention at first glance and inform potential patients about our state-of-the-art services. It helped us achieve our business goals and reach people who are less aware of the latest infertility treatments. Within four months, 5,000 visitors had visited the website with organic traffic up by 25%.
