How Yashus Trained 350+ Lupin Doctors in Social Media Marketing | Case Study
About Lupin Limited
Lupin Limited is an Indian multinational pharmaceutical company based in Mumbai and one of the largest generic pharmaceutical companies by revenue globally. Its key focus areas include paediatrics, cardiovascular, anti-infective, diabetology, asthma and anti-tuberculosis treatments.
As one of India’s leading pharmaceutical players, Lupin approached Yashus to train its doctors, stationed across the country, in social media marketing. The goal was to make these doctors aware of the strength of social media in today’s digital world and its reach within the healthcare and pharmaceutical sector.
Services Offered:
- Social media marketing theory & strategy
- Practical, hands-on platform training
- Lead generation through social advertising
- Organic brand awareness building
- Healthcare-specific marketing guidance
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Challenges:
Localised Reach With a Limited Audience
Hospitals and clinics are largely localised businesses with a naturally limited target audience, the training had to show doctors how to expand that reach digitally.
Expanding Reach Through Education
The core objective was to grow the reach of Lupin’s doctors by teaching them the many benefits of social media channels and marketing content.
Communicating Real Services to Patients
Doctors needed to learn how to reach audiences and clearly communicate the excellent services that Lupin and its physicians provide across the pharma industry.
Driving Quality Leads & Organic Growth
The programme aimed to teach doctors to generate high-quality leads through social advertising while securing 100% growth in organic awareness and driving traffic.
Simplifying Social Media for Busy Doctors
Many doctors were new to social platforms, so the training had to make handles simple to use while conveying the importance and reach of social media marketing today.
How Yashus Delivered the Training
Blended Practical & Theoretical Programme: Yashus designed a unique training approach combining practical and theoretical sessions tailored specifically for medical professionals.
Dedicated Expert Trainers: Two experienced trainers were allotted to educate the doctors on the finer details of social media marketing and to resolve any questions or doubts in real time.
Centralised Knowledge Hub: Because the doctors were spread across different regions of India, a dedicated Google group gave every participant complete access to study material, case studies and news.
Marketing Theory Made Clear: A detailed presentation walked doctors through marketing theory and exactly how it works in practice.
Live, Account-Based Practice: Doctors were trained on the practical side by exploring real client accounts and operational methodology, grounding theory in live examples.
Results
What the Client Said
The Lupin Limited team offers its sincere appreciation to Yashus for conducting such engaging and interactive social media sessions. We had planned this initiative for the first time and are tremendously happy with the participation and success. The programme helped our doctors reach out to the masses in the most innovative way, and we have now experienced that social media can produce fantastic ROI. We would like to give them a huge thumbs up for their work ethics, dedication and knowledge of current marketing trends.
