MPCT Hospital SEM Case Study
MPCT Hospital Company Profile
MPCT Hospital, located in Sanpada is one of the best hospitals in Navi Mumbai, India, and provides a wide spectrum of super specialty services in the field of Cardiology, Oncology, Neurology, Neurosurgery, Urology, Orthopaedics, and more. The treatments they offer are tailored to fit each patient, meeting the highest standard of excellence through sophisticated diagnostic and therapeutic services across borders. They leave no stone unturned in bringing the best medical knowledge and top-quality medical services to the table, ensuring maximum patient support and safety. They wanted to promote a new program and boost their business through Google Paid Advertisement.
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Challenges:
- To promote a new program of the hospital of acquiring new patients as per individual treatments.
- To drive campaigns underpinned by detailed research techniques and analysis and managing campaigns and fine-tuning them at regular intervals.
- We also had to conduct a thorough keywords research since this program was relatively new and was targeting patients in need of specific treatments, as we had to incorporate most of the potential keywords for lead generation.
- The keywords would then be incorporated into the website as well to increase the overall ranking and boost brand visibility across digital platforms.
- The aim here was to optimize the campaign in such a way that we could acquire reduced cost per lead.
Solutions:
- Overall research, based on the competitors, customers, and the brand presence, was conducted before executing our well-strategized PPC campaign.
- Complete keyword research was conducted based on the market response and target audience.
- An excellent campaign was created based on the data collected through the research, based on the COA (Cost of Acquisition).
- We combined an intelligent marketing strategy that incorporated lead generation through Goggle Ads which led to a rapid increase in brand visibility and generated tremendous traffic to the website.
Results:
- We were able to attract more and more patients to the hospital through this campaign.
- We received a 35% conversion rate through lead generation for online appointment bookings and a whopping 24% conversion rate for treatments.
- MPCT Hospital has received revenue of 16 Lakhs in 2 months from the paid advertisements.
From The Client
We were highly impressed with Yashus’ ability to manage such a humungous project with such ease. As MPTC Hospital was part of the Surana associate, we needed to rank amongst the top hospitals in Mumbai. Yashus brilliantly managed to bring our dreams into reality through their precision and the ability to produce measurable ROI. Their SEM strategy was based on a thorough analysis of the market and adhered to our business goals, in order to help us rank amongst the top hospitals on search engines. We would like to recommend them for their excellent services and professionalism.
