How Yashus Built MPCT Hospital’s Digital Presence From Scratch | Case Study
About MPCT Hospital
Located in Sanpada, MPCT Hospital is one of the best hospitals in Navi Mumbai, India, providing a wide spectrum of super-specialty services across Cardiology, Oncology, Neurology, Neurosurgery, Urology, Orthopaedics and more. Its treatments are tailored to each patient and delivered through sophisticated diagnostic and therapeutic services.
The hospital leaves no stone unturned in bringing the best medical knowledge and top-quality care to the table, ensuring maximum patient support and safety. Because healthcare is a highly competitive market in Mumbai, Yashus had to create an innovative website design that gave MPCT a clear edge.
Services Offered:
- Cardiology & Oncology
- Neurology & Neurosurgery
- Urology & Orthopaedics
- Advanced diagnostics & therapeutics
- Online appointment booking
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What We Had to Solve
Zero Online Presence
MPCT had no presence across digital platforms, so profiles had to be created from scratch to establish it as a leading healthcare centre in Mumbai.
No Digital Patient Acquisition
The lack of online presence and visibility meant the hospital was unable to attract patients through digital platforms.
Low Brand Awareness
Limited brand awareness was directly contributing to reduced sales and revenue generation.
An Efficient Patient Portal
An efficient portal was needed so patients could easily access all information about treatments and services.
SEO-Led Visibility
Online visibility had to be increased through SEO research and the integration of targeted keywords into the website content.
How Yashus Solved It — Step by Step
Digital Properties From Scratch
Our experienced UI/UX designers created digital properties from the grass-roots level for MPCT Hospital.
Acquisition-Focused Build
The website was developed around patient acquisition and real patient necessity.
Awareness Strategy via Market Analysis
A detailed market analysis informed a unique strategy to grow brand awareness across multiple digital channels.
One-Click Appointments
A compelling UI invited interaction and included an easy one-click option for patients to book appointments with the hospital.
Results:
- There was a fantastic rise in sales by 25% after the website was launched.
- Patients were able to book appointments with the hospital as per their treatment requirements through the newly designed website.
- Reputed doctors from across the country contacted MPCT hospital for potential job vacancies.
- Brand awareness and visibility increased by almost 50% in the first month of the website launch.
From The Client
I am absolutely satisfied with the digital marketing strategies that Yashus has executed and implemented. We have started receiving online bookings through the newly designed website, which is easy for our patients to access, I feel this is incredible. Their work methodology showcases their expertise in web design, user experience and SEO planning. They completely revamped our website and gave it a fresh yet fully functional look.
