MPCT Hospital Website Case Study
MPCT Hospital Company Profile
MPCT Hospital, located in Sanpada is one of the best hospitals in Navi Mumbai, India, and provides a wide spectrum of super specialty services in the field of Cardiology, Oncology, Neurology, Neurosurgery, Urology, Orthopaedics, and more. The treatments they offer are tailored to fit each patient, meeting the highest standard of excellence through sophisticated diagnostic and therapeutic services across borders. They leave no stone unturned in bringing the best medical knowledge and top-quality medical services to the table, ensuring maximum patient support and safety. Since the healthcare industry is quite a competitive market in Mumbai, we had to come up with an innovative website design that would give them an edge in the healthcare industry.
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Challenges:
- They had zero online presence across digital platforms, therefore we had to create profiles from scratch to help them establish MPCT hospital as a leading healthcare centre in Mumbai.
- Due to the lack of online presence and visibility, they were unable to attract patients through digital platforms.
- A lack of brand awareness which resulted in reduced sales and revenue generation.
- Creating an efficient portal for their patients to access all the information regarding their treatments and services.
- Increasing their online visibility through SEO research and incorporating the targeted keywords in the website content.
Solutions:
- Our experienced team of UI/UX designers created digital properties from the grass-root level for MPCT hospital.
- The website was developed pertaining to patient acquisition and necessity.
- We created individual web pages for each service, which provided detailed information about the diagnosis and treatment methods. We also created and individual about us page which described the excellent work conducted by our client and their team of expert doctors.
- By carrying out a detailed market analysis, we came up with a unique strategy to increase its brand awareness through numerous digital channels.
- We created a compelling UI design that would allow the user to interact with the website and an easy one-click option for them to book appointments with the hospital.
Results:
- There was a fantastic rise in sales by 25% after the website was launched.
- Patients were able to book appointments with the hospital as per their treatment requirements through the newly designed website.
- Reputed doctors from across the country contacted MPCT hospital for potential job vacancies.
- Brand awareness and visibility increased by almost 50% in the first month of the website launch.
From The Client
I am absolutely satisfied with the Digital Marketing strategies that Yashus has executed and implemented. We have started receiving online booking through the newly designed website, as it is easy to access for our patients, which I feel is incredible.Their work methodology showcases their expertise in handling web design, user experience, and SEO planning. They completely revamped our website and provided it with a fresh yet completely functional look. We are thoroughly impressed by their professionalism and work ethics and would like to work with them again in the future if the opportunity arises.
