Surana Dental SEM Case Study
Surana Dental Company Profile
Surana Dental Care has consistently set high standards in dental healthcare, not only in India but across the world. A state-of-the-art dental clinic, the team is dedicated to providing the finest quality of dental care with top-notch services and treatments. They provide world-class dental care to each patient, by blending advanced procedures with a relaxing atmosphere, which alleviates the problems faced by patients while keeping them informed and comfortable at every step. They decided to partner with Yashus for search engine marketing through which they wished to boost their business and drive qualified leads through PPC campaigns
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Challenges:
- Helping them gain a better foothold in the dental care industry and establishing Surana Dental Care as a credible and expert brand for dental services in Pune.
- Their patients were unable to reach out to them through the website to book appointments or access the information regarding their treatment and services.
- To drive qualified leads through a well-strategized PPC campaign which will also increase traffic to the websites, which in turn will boost conversions.
- The dental sector in India has been on a steady rise in the past few years; therefore Surana Dental Care was facing fierce competition for online visibility and needed an edge to get them to the top of the search engine list.
Solutions:
- We came up with a two-fold solution, where the first part was all about getting the natural and paid search channels working together and support each other, ensuring that Google Adwords was able to perform optimally in an extremely competitive marketplace where the CPC was high.
- The second part was to understand the online audience’s behaviour and search pattern, pertaining to their journey of choosing a dentist on the digital platforms.
- Our expert marketers came up with an intelligent strategy to target the premium locations that popped up through our research, based on search patterns and patient inquiries.
Results:
- There was a 45% rise in appointment bookings through their website after the campaign was successfully executed.
- There was also a whopping 62% rise in the revenue as more and more leads were driven through paid advertisements.
- Surana Dental Care Received 100 OPDs in a month.
From The Client
Yashus Digital Marketing did a fantastic job of enhancing our company’s web presence and conversions. Their various marketing tools and strategies never fail to drive prompt results as we saw a tremendous increase in website traffic and conversions for our business. We were not only able to set a campaign for the desired keywords but also reduce our expenditure for Google ads without a drop-off in page hits.It helped us to achieve our business goals and reach out to people who are less aware of the latest dental treatments. If you need PPC, I don’t think you can find a service better than Yashus.
