Dr Santosh Shetty SEM Case Study
Dr Santosh Shetty Company Profile
Dr Santosh Shetty is an experienced and leading joint replacement surgeon practicing in Mumbai since 2001. He heads the department of Arthroplasty and Joint Replacement for Surana Group of Hospitals Malad, Chembur, Sanpada, and Thunga Group of Hospitals in Malad, Mira Road, and Boisar. He is a hip and knee surgeon and consultant who has been extensively trained in Germany, Belgium, USA, and India. With more than 15 years of clinical experience and practice, his specialty lies in partial knee replacement/ Oxford knee replacement. They approached Yashus for search engine marketing in the hopes of increasing their profitability and targeting the right audience through a successful PPC campaign.
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Challenges:
- Increase profitability and brand visibility through a strategic PPC campaign.
- To drive campaigns underpinned by detailed research techniques and analysis and managing campaigns and fine-tuning them at regular intervals.
- Drive qualified leads through paid advertisements to outperform the competition and generate revenue.
- The client wanted to target specific locations and potential audiences based on bone and joint surgery.
- Targeting the audience using bone and joint-related keywords is the key to a successful PPC campaign.
Solutions:
- We conducted a thorough market analysis and determined the core of the customer base and shortlist the most influential keywords to be included in the campaign.
- Using significant data we determined the most valuable areas of activity, looking to build on these as a reliable source of income while we explored further areas of opportunity, through Google AdWords.
- We came up with an excellent strategy to target the premium areas of operations and generate leads based on the target audience residing in these areas.
- The keywords included in the campaign were location-based and thus helped to increase organic visibility and drive more traffic to the website, which in turn boosted conversions.
- An excellent campaign was created based on the data collected through the research, based on the COA (Cost of Acquisition).
Results:
- We observed a 42% rise in online appointment booking and a 44% rise in revenue after the successful execution of the PPC campaign.
- The cost of acquisition reduced by 17%.
- Dr Santosh Shetty has received revenue of 5 lakhs every month for surgery, through paid advertisements.
- We were able to attract more patients based on targeted locations through the PPC campaign.
From The Client
Yashus has helped us in bringing passive income through paid ads. I have observed a tremendous rise in our monthly revenue and the inquiries have increased two-fold after the Yashus team successfully executed the PPC campaign. We have received a 44% rise in revenue per month and COA has been reduced by 17%. The attention to detail that Yashus bring to all their digital marketing activities is truly commendable. We have seen them at work and their knowledge about paid advertisements and acquiring organic leads on digital platforms is truly brilliant. It had been our pleasure to work with them and we would love to partner with them for all of our future marketing requirements.
