MPCT Piles Website Case Study
MPCT Hospital Company Profile
MPCT Hospital, located in Sanpada is one of the best hospitals in Navi Mumbai, India, and provides a wide spectrum of super specialty services in the field of Cardiology, Oncology, Neurology, Neurosurgery, Urology, Orthopaedics, and more. The treatments they offer are tailored to fit each patient, meeting the highest standard of excellence through sophisticated diagnostic and therapeutic services across borders. They leave no stone unturned in bringing the best medical knowledge and top-quality medical services to the table, ensuring maximum patient support and safety. They approached us with the aim of building a new, innovative website that was solely dedicated to their latest, state-of-the-art piles treatment.
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Challenges:
- Although there was a website dedicated to MPCT Hospital, which we had designed earlier, they were in needof digital properties specifically for the Piles department in order to be known as specialty hospitalsacross digital platforms.
- There was a lack of point of contact for their patients who wished to seek piles treatment from MPCT Hospital.
- Due to the lack of online presence and visibility, they were unable to gain potential patients for piles treatment.
- A lack of branding strategy which resulted in reduced sales and revenue generation.
- Increasing their online visibility through SEO research and incorporating the targeted keywords in the website content.
Solutions:
- We created a beautifully designed website which was a testament to MPCT Hospital’s expertise in the healthcare sector, was easy to navigate, highly responsive, and boosted their brand credibility.
- Our skilled website designers created a stunning website that perfectly brought in to action our client’s requirements and boasted a touch of professionalism.
- We created individual web pages for each service, which provided detailed information about the diagnosis and treatment methods. We also created and individual about us page which described the excellent work conducted by our client and their team of expert doctors.
- The website aimed to be a source of information regarding the various treatments and services offered by our client and an efficient portal for potential patients to be able to get in touch with them.
- The increase in brand visibility should result in increased conversions and ultimately acquire a new revenue line through digital customers.
Results:
- We observed a positive rise in sales after the launch of the website.
- The engagement on the website was rising steadily per session, as compared to the competitors.
- Patients were able to book appointments directly through the website as per their treatment requirements.
- Reputed doctors from across the country contacted MPCT hospital for potential job vacancies.
- Brand awareness and visibility increased by almost 40% in the first month of the website launch.
From The Client
I am absolutely satisfied with the Digital Marketing strategies that Yashus has executed and implemented. We have started receiving online booking through the newly designed website, as it is easy to access for our patients, which I feel is incredible.Their work methodology showcases their expertise in handling web design, user experience, and SEO planning. They completely revamped our website and provided it with a fresh yet completely functional look. We are thoroughly impressed by their professionalism and work ethics and would like to work with them again in the future if the opportunity arises.
