MPCT Piles SEM Case Study
MPCT Hospital Company Profile
MPCT Hospital, located in Sanpada is one of the best hospitals in Navi Mumbai, India, and provides a wide spectrum of super specialty services in the field of Cardiology, Oncology, Neurology, Neurosurgery, Urology, Orthopaedics, and more. The treatments they offer are tailored to fit each patient, meeting the highest standard of excellence through sophisticated diagnostic and therapeutic services across borders. They leave no stone unturned in bringing the best medical knowledge and top-quality medical services to the table, ensuring maximum patient support and safety. They wanted to promote a new program and boost their revenue through Google Paid Advertisement.
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Challenges:
- MPCT Hospital wanted to promote a specialised branch of their treatment centre which was dedicated to Piles treatment options.
- They were not receiving the desired local searches and they were also facing an economic downturn for sales generated through the Piles hospital digital properties.
- They wanted to promote a new program of acquiring patients based on their research patterns and specific treatment needs.
- To drive campaigns underpinned by detailed research techniques and analysis and managing campaigns and fine-tuning them at regular intervals.
- The aim here was to optimize the campaign in such a way that we could acquire reduced cost per lead.
Solutions:
- We conducted a thorough market and keywords research based on the Piles treatment and surgery options.
- A well-strategized PPC campaign was created based on market competitors, potential customers, and brand presence. Cost of Acquisition (COA) was also incorporated in the campaign.
- We combined an intelligent marketing strategy that incorporated lead generation through Goggle Ads which led to a rapid increase in brand visibility and generated tremendous traffic to the website.
- We also used our skills of re-marketing to attract those users who had visited the website before, to increase leads, and persuade conversions.
- We included a proper call to actions in the website which helped the online users to navigate easily through the treatment pages, thus guaranteeing conversions.
Results:
- We received a 45% conversion rate in the first two months of operations and a 35% increase for new sessions on their website in four months.
- We also observed a 33% increase in impressions in four months.
- The online audience came to recognise MPCT Piles Hospital as a reputed and credible treatment centre for Piles based on the targeted keywords we included in the campaign.
- MPCT Hospital received revenue of 4 Lakhs in two months from paid advertisements.
From The Client
We were highly impressed with Yashus’ ability to manage such a humongous project with such ease. As MPTC Hospital was part of the Surana associate, we needed to rank amongst the top hospitals in Mumbai. Yashus brilliantly managed to bring our dreams into reality through their precision and the ability to produce measurable ROI. Their SEM strategy was based on a thorough analysis of the market and adhered to our business goals, in order to help us rank amongst the top hospitals on search engines. We would like to recommend them for their excellent services and professionalism.
