PET Scan Website Case Study
PET Scan Company Profile
PET Scan Mumbai houses the highly- acclaimed Discovery IQ 5-ring, which is the latest, world-class imaging equipment, and is known for the best quality imaging and intelligent quantitation, which ensures the highest level of accuracy. Their Nuclear Medicine Specialists have years of experience in this advanced specialty, providing excellent care to patients from all over the world. They have established a firm hand on Nuclear Medicine, with expertise in harnessing cutting-edge equipment to diagnose and treat several conditions. However, due to the lack of a proper, functioning website, PET Scan Mumbai was unable to reach out to the masses and educate them about the latest technology and innovations in treating cancer, and benefit from the digital platforms to showcase their products. We designed a state-of-the-art website which was aimed to improve their visibility, accessibility, and efficiency
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Challenges:
- Create a fresh website, where the theme would complement our client’s innovative treatment methods and instil a sense of trust and confidence amongst their patients.
- The website will be the foundation of PET Scan Mumbai and will be the primary source of communication and information for the online audience.
- The overall design, navigation and engaging content of the website will be aimed to generate leads and eventually increase the conversion rate.
- Increase their visibility across digital platforms and give their brand a strong voice and image that will appeal to the cancer patients and establish PET Scan Mumbai as one of the leading PET scan centres in Mumbai.
- Create an efficient portal through which patients can access all the relevant information and book appointments with just a single click.
Solutions:
- Our highly experienced team of UX/UI design developed an effective website on WordPress which consisted of soothing colour pallets, contemporary designs, and highly attractive features and enabled the site for easy content management that perfectly complemented our client’s innovative business.
- We carried out detailed keywords research and came up with a strategic SEO plan that targeted the right kind of audience and ranked the website higher up in the search engine lists.
- The website was developed with Idea to Business and as per the customer acquisition.
- The overall layout of the design allowed the user to efficiently interact with the website as we created individual pages for each of their systems. It was also developed in such a way that it was equally responsive on all digital devices and looked just as good on a mobile ad it did on a desktop.
Results:
- They have received 3,844 page views within 3 months.
- Our client managed to gain 100 leads through the contact form which was provided on the website.
- 50% of conversions took place through the newly launched website.
- PET Scan Mumbai now occupied 30% of the market share after the website operations began.
From The Client
We approached Yashus for their excellent website designing and development services and we were surprised by their expertise and flawless executions. There was never a gap in communication as they kept us informed of the progress and their experienced team of web designers created an intuitive website through technical expertise and creative thinking. We received a whopping 100 leads just through the contact form they suggested we include on the website which resulted in a 50% conversion rate. Their strategy was very unique which resulted in an improved business ROI. Kudos to the Yashus team for their hard work and dedication.
