Innovative marketing for the modern marketing- A social media marketing guide for agribusiness
Stay One Step Ahead with Digital Marketing
India ranks 2nd in the world for agricultural production, due to its rich soil and highly cultivable land. But with the advent of the new world upon us, India has now turned towards a number of occupations, which has led to a digression in agriculture. Therefore it is important now more than ever for agribusiness owners to learn the tricks of the trade and up their game by investing in digital marketing.
The urban community is unaware of the efforts and skills that are needed to toil a land and it is important for them to understand that our farmers deserve their due. With the onset of this global pandemic and our prime minister’s dream of ‘Make in India’, people across India are now keener than ever to buy local produce and eat healthy foods.
This is an opportunity for agribusiness owners to showcase their products and services and reach out to a wide network of potential consumers with the help of the digital platform. Modern agriculture requires an innovative approach and therefore we bring you a comprehensive guide on how social media marketing is a boon for agribusiness owners.
Effectively Using Social Media Tools for Your Online Agribusiness
Digitization and easy internet access have changed the face of farming forever and many in the industry are scrambling to keep up with the new methods available to keep them in touch with their customers. While farming equipment, precision agriculture and other areas of the industry have brought many traditional farming families into the digital ages, there is still a lag in take-up with digital marketing in agriculture. The time is ripe for agricultural suppliers to make the shift from traditional to digital marketing approaches and claim their full portion of sales available.
- Start with LinkedIn-LinkedIn is a digital platform, specifically designed to create a worldwide network for professionals from all fields and industries. This is a powerful media tool, whether you are a B2B agribusiness or a B2C. LinkedIn connects you with other professionals from your field and allows you a huge platform to showcase your brand, products, or services. You can create showcase pages for the products you wish to boost and include a clear, concise sales pitch.
- Make Strategic Use of Instagram-Instagram is a slowly emerging platform, which majorly uses a number of visual aids to put forth its content. Instagram started if as a platform used by the younger generation and has now turned into a huge platform of opportunities for all kinds of businesses. This platform is the equivalent of a digital billboard—it’s positively overflowing with celebs and influencers taking slick pics where they’re holding up a new product or clothing item.More and more farmers are building their brands and communicating their values with IG. The best way to market your agribusiness over Instagram is to share pics of yourselves out and about in the community, at farmer’s markets, and at conferences, create attractive short videos showcasing your products and services and use influencer accounts to market your brand.
- Don’t Forget the Power of Facebook-Creating a Facebook business page and updating it is an effective strategy that’s absolutely free. But where you really want to focus your time, money, and attention, is on Facebook’s ad engine. Facebook makes it relatively easy to create a marketing campaign from scratch and track its progress.The Facebook ads you create target your ideal audience and spread the word about your brand. You can refer to some of our brilliant case studies on lead generation and social media marketing for the agricultural industry.
- Last But Not the Least YouTube-More and more businesses in the agricultural industry are finding that YouTube–the second-largest search engine in the world behind Google–is an invaluable tool. Nowadays, with the advance in technology, people have become more prone to visual entertainment, and have grown impatient when it comes to reading content. Therefore you have usually 10 seconds to catch their attention and visual aids are a wonderful tool to keep them engaged. You can create your page on YouTube and keep posting interesting and informative videos to increase your brand awareness and generate traffic to your website.
While the strategies for successfully leveraging social media are different from brand to brand, anyone can use the platforms mentioned above to grow their business. Even more, regardless of whether you’re a small agribusiness or a big conglomerate, you can use social media to showcase your personality and humanize your operation. Yashus Digital Marketing is a pro when it comes to agricultural marketing. Visit our website today to know more about our domain expertise.
