Make your business dreams come true with these 5 new trends in social media marketing

Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner 

Marketing Trends of the Future

It is said that the only constant in life is change itself. This is the mantra for social media as well, as social media trends rarely stay the same from year to year. Social media trends keep on evolving every few months and it is very important to keep in step with these trends of the future. You never know what might go viral and reach more than a million people across the world. Amid all the changes in digital marketing over the past decade, social media has not only endured but evolved each year to keep its place as one of the most powerful channels in modern marketing. The reason being is that social media can be a powerful marketing tool for small and large businesses. It is a vast platform of opportunities that helps you gain visibility, build a community of followers, and gain incredible organic leads.

5 Top Social Media Marketing Trends You Cannot Ignore

Companies today are tasked with finding a balance between making sense of their social data while also finding new ways to engage with customers. Constant updates, fierce competition, and rapid shifts in markets, consumer interests, privacy regulations, and, of course, technology all come together in a melting pot that is as frustrating as it is potent. To help you keep an eye on what you need to know about social media marketing trends 2020, we bring a list of the latest trends in social media marketing that you cannot afford to ignore.

• Video Content is Dominating the Social Feeds-Recently, there has been a huge rise in popularity for short videos. Most businesses are now using short videos as a powerful tool to market their brands and services across various social media platforms. Statistics show that 90% of social media users are more likely to share videos on their personal feed and tend to spend more time on the website that has videos. Visually stimulating content is always an excellent way to engage your audience and gain conversions.
• Social ‘Stories’ are the New Hip-Social media Stories is basically a kind of news feed, but one that is visual rather than text-heavy.  The short video clip format popularized by Snapchat was once thought to be a mere adolescent’s fad, sure to die out quickly. Instead, it raged against all expectations to become one of the fastest-growing social media trends of the last ten years. Social media Stories are also a great way to advertise offers, contests, etc. as they provide a quick and easy medium to reach out to a large number of social media users.
• More Advanced, Dynamic, and Direct Social Ads-Social media channels were intended as just a form of digital and social interaction via the internet. But the recent rise in popularity for these platforms has turned them into strong marketing tools. Consumers are now slowly becoming familiar with the concept of social shopping. Facebook began to advertise across its news feed and this was adopted by most other platforms. Coupled with the fact that ads are becoming more advanced, it’s easier than ever for brands to encourage direct business from customers on social media.
• The Face of Customer Service Will Change-In the traditional forms of marketing, you had to interact with each of your customers individually, whereas, through the advanced opportunities on the social media platforms, you can give your consumers the option to buy products without having to leave the social platform– such as shoppable posts – is a huge step forward in offering a better user experience for Internet buyers.
• There will be a Surge in Influencer Marketing- Influencer marketing is another well-established tactic that is a leading future social media marketing trend. The reason that influencers work so well is that consumers are wary of ads and untrusting of faceless corporate brands. As such, they place more trust in someone they know, even if the relationship is entirely online.

Yashus Digital Marketing provides the best social media marketing and Facebook marketing in Pune and is always up to date with the latest social media marketing trends. Handling and updating your social media channels on a regular basis can prove to be a taxing task. Let the professionals handle the groundwork as you watch your business dreams bloom. Visit our website (yashus.in) today to know more.