Prepare your e-commerce business for the coming festive season with these top tips

Diwali- The Golden Season for Indian E-commerce

In recent years, this festival of lights has progressed into the festival of shopping. Diwali is considered to be an auspicious occasion according to the Hindu culture, to buy new clothes, home appliances, jewellery, etc. But the recent boom in e-commerce with the birth of some of the most influential online shopping portals such as Amazon, Flipkart, and E-bay seems to have redefined the way Indians shop and celebrate their average festival.

Diwali, Dussehra, and other major festivals are considered to be the peak times of the year, where e-commerce majors offer attractive sales and offer to lure more and more customers. The most popular one for the past decade has been Amazon’s The Great Indian Festival followed by Flipkart’s Big Billion Days.

Research has shown that most of these e-commerce portals surpass their sales margins, even while offering heavy discounts on their products through brilliant marketing tactics and image branding. Nowadays, more and more local and small scale e-commerce businesses springing up every year, it has become tough to compete with these big shopping festivals. The festive season is a golden opportunity for most e-commerce businesses to increase their revenue generation and participate in this great shopping spree.

Light up Your Online Business with These 5 Expert E-Commerce Marketing Tips

In the last three years, online sales around the Diwali festival have been growing, with more brands launching e-commerce platforms. These e-tailers are leaving no stones unturned to outdo one another, vying to offer the most attractive discounts and offers. Here are a few e-commerce tips and tricks to give you an edge in this competitive market.

• Optimise Your Website Loading Time- For your visitors, your website is the first point of contact. Therefore make sure you optimise the loading time of your website in order to ensure a seamless experience for them. The ideal loading time for your website must range between 1 second and 2 seconds. Google considers site loading time as a ranking factor that can make your web site featured ahead of the competition in search results. An experienced marketing agency can help you optimise all the on-page, off-page factors of your website.
• Make Sure You Have an Attractive Landing Page-The nest point to prepare for before the festive season is to have an attractive and engaging landing page that will immediately catch the attention of your online visitors and smoothly direct them to the other pages. The landing page must ideally consist of colourful images and a list of the slideshow of the best discounts and offers available on the website. This will prompt your visitors to visit the other pages.
• Ensure that Your Website Works on all Devices-Mobile shopping is becoming a popular mode of online shopping amongst shoppers in India, which is why it is important to have a mobile-optimized website that looks great and works flawlessly.  Most e-commerce businesses now offer the option to download and purchase from their mobile apps which also keeps updating the consumers about their delivery status. By enhancing your website to make sure it works on all devices, you will be able to reach out to more potential customers.
• Optimise the UI and UX of your Website-A good looking website is always a plus because it appeals to the sub-consciousness of the consumer in many ways. Customize your website design to embrace the festive spirit and witness an increase in customer engagement and reduction in bounce rates. Also, fix issues with the customer experience to ensure a seamless process from start to end.
• Use Attractive Marketing Techniques to Get Ahead-Another important e-commerce marketing tip to remember is that it is important to start marketing your brand and product well in advance. If you are a small scale e-commerce business, you will to instil a sense of trust and confidence amongst your online audience and showcase your products and offers. You can use a number of marketing tools for this such as Paid Advertisements, Affiliate Marketing, Social Media Marketing, and much more.

If you are an E-Commerce player, you need to make sure that your site is ready for the festive period. Ensure that your online store is well equipped to handle the increased site traffic during the festive period so that you can maximize your conversions. Every customer out there is looking to get an unparalleled shopping experience during the festive period. Yashus can help you achieve this with the help of intelligent and innovative marketing strategies. Visit our website today to know more.