Step into the future of content marketing- Importance of inculcating video marketing for B2B

Why is Video Marketing Vital for B2B Business?

The advent of the digital age has changed the concept of entertainment and the way people perceive information. Before the boom of the digital age, major marketing strategies including putting up billboards across the city, or distributing pamphlets filled with written information. But since the concept of advertising on televisions and other digital devices emerged, people stopped reading extensive content and began to depend heavily on visually stimulating content. This became more and more popular with the introduction of the internet and social media platforms. The time it used to take to engage your audience has been drastically reduced as you now only have a few seconds to catch their eye before they move on to something else. When your online audience are scrolling through the news feed of Facebook or Instagram, they only tend to watch a video for less than 20 seconds before they move on another post. Similarly, on your website, if there is an entire paged filled with detailed information, as compared to a page that has one or two catchy lines and then a video which relays the information, people are likely to stay longer on websites with stimulating visual content.

5 Reasons to Inculcate Video Marketing for the Success of Your B2B Business

While consumer brands have long understood the importance of using video content as a marketing tool, B2B companies are only just beginning to notice the powerful platform. B2B brands have been slow to adopt video marketing citing budget, resources, and the ability to produce quality content as the main obstacles to adoption. However dedicating a bit of time and effort to the channel is almost guaranteed to pay off, as the same study revealed 82% of B2B marketers to be experiencing success with video marketing. Video has a huge entertainment value, which makes it ideal for boosting brand awareness, increasing lead generation and improving conversion rates. Video content is also a huge asset to several B2B marketing channels.

• Website Landing Page-Your website is the primary source of contact with your potential customers. Therefore it is very important to keep them engaged long enough so that they will be willing to convert into buyers. And the best way to this is to use visual tactics such as video marketing. When used correctly, video marketing can be a highly powerful tool and help you improve your conversion rates.
• Social Media Marketing-In order to create leads and direct your online audience towards your website, you must be able to engage them over various social media handles. As mentioned above, short videos play a major role in generating curiosity amongst your followers and create leads by providing them just the information they are looking for through entertaining visual content.
• Product/ Service Demonstration-When a potential client invites you to come and present your service or product and convince them about its benefits and why they should partner with you, you don’t want to bore them with pamphlets and brochures now do you? This is where video marketing comes in. you can showcase you expertise and knowledge through short videos which will like visual case studies relaying the previous success of your product or service.
• Email Marketing-Including videos in your email marketing campaigns can give you an edge over your competitors as research proves that people are more likely to open a marketing email that contains video, the click-through rates increase and email unsubscribes decrease rapidly.
• Internal Communication- Videos are being used around the world to communicate, educate and train internally, motivating employees and building brand ambassadors. Although this may require a certain amount of creativity and effort, it is the best way to keep your employees motivated and have unique form of internal communication

Video marketing helps with your SEO rankings, improves brand awareness, motivates and educates viewers and drives traffic through your door. If you want to know more about how B2B businesses can inculcate this brilliant visual tool into their marketing strategies, visit our website to know more.