The post covid-19 world- How will visual aids play a crucial role in marketing?
Importance of Visual Aids in your Marketing Strategy
The world as we know it has changed tremendously in the last few months. With the advent of this worldwide pandemic, the world was forced to shut down and we had to retreat into the safety of our homes, to prevent this virus from spreading rapidly. But as we slowly come out of this lockdown, and try to restart our daily workings, we are learning to adjust to a ‘new normal’.
What is this new normal? With the rules of social distancing being enforced across the world, most people prefer to work remotely. The digital platform has been in boom ever since the lockdown, as more and more people have shifted their workings on to the digital platforms.
Even the smallest of the smallest businesses now prefer to set up meetings, converse with potential customers, and market their brands over the internet. But what is it that will give them an edge over the big multi-national corporations who have a tremendous online presence? How will the small scale industries and start-ups be able to attract traffic and generate revenue? The answer is visual aids. Visual aids will henceforth play a major role in digital marketing.
5 Types of Visual Aids to Improve Your B2B Marketing Journey
Business-to-business, or B2B, buyers are willing to spend a maximum of 5 minutes reviewing any piece of content. That’s not a lot of time to court a prospect into giving you their business. But with the right strategy and visual content in place, you can make every one of those minutes count. Use effective visuals to power up your communications, boost engagement, and spark up your social media.
- Branded Images- A webpage filled with text blocks and logo images can be difficult to keep your online visitors entertained. This is where user experience and interface comes in. The overall aesthetic feel of your website plays with your customers mind and if they find it attractive and engaging, it will influence their decision of buying from you. Colourful pallets and contemporary designs coupled with attractive and creative images will definitely set you apart from your competitors.
- Interactive Videos-The second most important visual aid for digital marketing is videos. It is always preferable to portray concise information about your brand or services through a short, entertaining video. Research proves that people are more likely to perceive this information through visual tactics than through written words. You can put in images, dialogues, make it as dramatic, vivid, and interactive as possible in order to keep your customers engaged and increase your conversion rates.
- Infographics-Business decision-makers and consumers make purchases based on data, but not everyone has the time to read through lengthy reports and research. Infographics conveniently package important information in a manner that is easy to digest and share. You can embed them within blog articles, eBooks, and case studies to give your readers’ eyes a break from blocks of text; or share them on social media platforms to increase the reach of your messages.
- Memes and GIFs-A meme is a behaviour, idea, or style that spreads rapidly through culture or community and represents a particular theme or symbol. The internet uses memes as a way to pass a quick message, more often to mock a particular concept or to create a parody of a certain idea. They are a great way to boost your brand image as they are an important part of the current social media trends. But you must be careful about how you use these visual aids in order to avoid negative marketing.
- Influencer Posts-Influencer marketing has become a prevalent strategy among B2B and B2C companies. Consumer brands tend to use platforms like Facebook, Instagram, and Snapchat to promote their products with influencer partners. The online audience tends to feel more familiar with influencer posts as it is easier for them to connect with people as compared to just the brand.
Yashus Digital Marketing is one of the best B2B marketers in Pune, with a team of intelligent creators who have a keen eye for the extraordinary and innovative elements and know exactly what will catch the eye of your online visitors. Visit our website today to know more about our digital and creative services.
