8 Tips for getting better traffic on your blogs
Giving enough priority to blogging is an essential online marketing tactic. 2020 digital marketing trends are clearly in favor of better blogging. A blog is a valuable addition to your marketing repertoire.
If used effectively, a blog will help to generate traffic and attract customers. If you do not have one, then it is time to start a blog. Do you already have a blog? Here are eight tips to get better traffic to your blog articles.
Focus on Targeted Keywords
A simple three-step process will work for ideal blog content. The best digital marketing blogs look for keyword opportunities. Identify the key phrases that are likely to bring in the traffic. Narrow down your topic and select a set of keywords that are ideal for the article. Write a post that has engaging content and optimize it for keyword efficiency.
Optimize for On-page SEO
A web page should be well designed, and its HTML source code has to be perfect. You can further optimize both the content and the source code. This tactic, known as on-page SEO is the hallmark of all top digital marketing blogs. Tweak the page titles, meta descriptions, and internal links. You can also optimize the anchor text, URLs, and alt-text.
Manage the Keyword density
You can increase blog traffic by maintaining good keyword density. Divide the number of times the word appears on the page by a total number of words. In a 100 word article, if the keyword appears ten times, then the density is 10%. If you overload your articles with keywords or use the keyword just once in 2000 words article, the result will not be in favor.
Check your competitor’s Keyword density and proximity
Are you not sure how many times your article should have the keywords? It is best to check your competitor’s blogs. See how they make use of the keyword density and in what proximity.
Create an Attractive Title
To get traffic to blog, come up with an attractive title. The title has to be catchy, concise, and informative at the same time. Learn the art of formulating top quality headlines. If your title is bland, the chances of customers clicking on the title to visit your blog are very meagre.
Promote your Blogs on Social Media
Regularly share your content on Facebook, Twitter, Instagram, and other social media platforms. Actively promote the blog to increase traffic and attract the right readership. Place like and share buttons and ask the readers to promote your blog using social sites.
Create Quality and Informative Content for your Users
You have to be proactive in writing attention-grabbing content. You can drive traffic to the blog by coming up with informative content. The first step is to write error-free, unique content. However, it is not enough. Your blog should be exciting and provoking enough for the customers to spend a few minutes reading it. Make your point and do not infuse too many ideas into a single blog post.
Insert Useful Images (Infographic, Bar Graph, Statistics)
The next generation of readers has a low attention span. Blogs with lengthy paragraphs do not attract the current audience unless your blog is about case studies, thesis, and other material-oriented content. Try generating blog traffic by inserting useful images and infographics. The pie charts, bar graphs, and cluster diagrams are eye-catchy.
Don’t forget to add a Call-to-Action (CTA) button for conversions
The digital marketing case studies show that blogs are effective in increasing traffic to your site (product or service page). Create relevant content and add CTAs. These calls to action convert the passive reader into an active participant.
So, to sum up, blogging is an essential activity in digital marketing services. Come up with engaging content that holds the attention of the readers. Be informative, optimize the blog pages, and add a call to action buttons. Publicize your blogs on social media in a strategic manner to increase the traffic and sales figures.