Shrikhande IVF-SEO Case Study

Shrikhande IVF-SEO Case Study

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Shrikhande Fertility Clinic Profile

Shrikhande Hospital and Research Centre is one of the oldest established treatment centers of its kind in the Nagpur, India. Founded in 1993, Shrikhande Hospital and Research Centre has a
well-earned reputation for finding solutions for the most challenging infertility, gynecology and urology problems.
 With so many infertility, IVF and surrogacy specialist providers in  India, founder and respected surgeon Dr. Laxmi Shrikhande wanted to improve treatment standards by creating a service focussing solely upon Urogynecology.

Shrikhande Hospital and Research Centre were revolutionary and today it remains
at the forefront of innovation in the field. Its unmatched success is in no
small part due to the expert team of surgeons who continue to exemplify industry
standards.

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Challenges

The website’s design was out of date.Not responsive to mobile/tablet device.low presence of calls to action. A lack of online contact forms for instant inquires. The website content was not up to the mark. The pages were very heavy and took time to load. The internal linking structure was difficult to use.

Solution

We identified the several marketing opportunities by auditing the website and the superficial work done by the previous agency. We laid down a proper stepwise procedure to develop the website keeping in mind the target audience’s persona and support it by a strong technical SEO, and scientific Social Media Marketing planning to suit the goals of the business.

Results

Over 5,000 visits to the website in less than 4 months of operations.Traffic objective for initial campaign period (Oct 2016 – Dec 2016) exceeded by over 127%.Improved organic visibility for a variety of infertility related queries. Particularly the service provided by the hospital like IVF, Surrogacy, Urology and Gynecology.

0.09% CTR

20% less CPA

272% ROI

From The Client

I highly recommend the Yashus-Pune that gave me a really good web design development solution.Now its really personalized and easy to browse.With in 4 month 5000 visits comes to the website,and enquiries increased upto 75% with the 25% of organic traffic.my organic visibility got increased for a queries like IVF, Surrogacy,Urology and Gynecology.

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