Dr Damle Social Media Case Study

Dr Damle Social Media Case Study

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Dr Damle Company Profile

Dr. Smita Damle: Dermatologist, Hair Transplant Surgeon, Aesthetic Dermatologist, Cosmetologist, Immunodermatologist, Pediatric Dermatologist, Trichologist, 21 Years Experience Overall  (21 years as specialist)

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Challenges:

  • We were approached to improve the profitability of social media campaigns across the paid and organic social media promotions.
  • Increase in audience engagement.
  • Increase in social referral traffic to the website.

Solutions:

  • We provided content that was aesthetically pleasing as well as informative for their specific audience. The communication was consistent and had a strong brand cohesion from the website through to social assets to ensure that the brand is recognizable at each touch point the user may encounter.
  • We used various templates across social media channels which associated the brand guidelines and the website feel, vibrancy and consistency were key in order to capture the attention of the audience.
  • Once the creative part of our work was fixed, next we created an execution & posting strategy. Each social media platform required a separate strategy; while re purposing content was appropriate to do, content was in line with the platform.
  • We planned carefully regarding the posting time, channel objective, frequency, channels and content type.

Results:

  • 38% increase referral traffic from Social Media.
  • 39% increase in new users from Facebook.
  • 33% increase in engagements post creative developments.

38% Referral Traffic

39% Facebook

33% Engagements

From The Client

I was thrilled with the services provided by Yashus Digital Marketing Pvt Ltd. The worked to completely revamp my website and gave it a fresh yet functional look. I also really appreciated the content updates that they did for my website using the latest in keyword research and SEO techniques.
Dr Smita Damle

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