Dr Damle Social Media Case Study
Dr Damle Company Profile
Dr Damle’s Skin & Laser Clinic, a leading skin and laser Clinic in Pune, focuses on providing the highest standard of excellence in skincare that will make you live your aesthetic desires. Their team is led by Pune’s renowned dermatologists and cosmetic dermatologist with a wealth of experience. They provide extensive skincare based on our promise to embrace cosmetic dermatology to meet your aesthetic desires while continuing to provide excellent skin treatments for acute or chronic skin issues. Dr Smita Damle is a dermatologist, hair transplant surgeon, aesthetic dermatologist, cosmetologist, immune-dermatologist, Paediatric dermatologist, and trichologist. However, they were unable to reach out to potential customers and targeted audience since they had zero online presence. Yashus helped them shine in the online market through strategic planning for social media marketing.
Request a Case Study
Challenges:
- The skin and hair market is quite competitive in Pune, therefore we had to come up with an intelligent social media campaign which will give Dr Damle an edge to perform better in the digital market.
- They had zero online presence and we had to create social media pages on Facebook And Instagram from scratch.
- Making the brand active across various social media platforms and engage the online audience and drive traffic to their website.
- Dr Damle had an array of state-of-the-art treatment options for both skin and hair problems which she wished to convey to the targeted audience through these social media channels.
- To generate leads and increase traffic to the website by establishing Dr Damle as an eminent dermatologist across the social media platforms.
Solutions:
- We created lively images and engaging content which stood out from the colour of the background of each digital platform and used clear call to actions and creative designs.
- We created a strategic planning document that contained objectives, target audience, and messages for each social media profile, which was then used as a reference document for all social media channels.
- We also had systematic social media calendars for each month which consisted of special posts, general posts as well as marketing posts with clear headings, descriptions, and content for creatives.
- We studied social algorithms and the changing trends of social media to conclude the exact requirements of the online audience and create posts based on this data.In a social media campaign, visual marketing techniques always work wonders as compared to a long, descriptive post.
Results:
- Our client received high engagement through social media platforms and the customer conversion rate increased by almost 50% in the first two months.
- We managed to generate 1020 followers on Facebook in the first two months.
- Instagram saw a high conversion rate of close to 90 followers in the 2 months.
- With the success of a highly effective social media marketing strategy, Dr Damle’s clinic now stands shoulder to shoulder with its other competitors in the digital market.
From The Client
We really appreciate the proactive support we received from the Yashus team. They managed to deliver exactly what we hoped for through a well-strategized social media campaign which helped us to reach out to a wide range of audience and convey our state of the art facilities, our quality and dedication to providing the best treatment services for hair and skin related problems. Their proficiency in social media marketing enabled us to get an incredibly large community on our social media platforms. They stood up to their promises and delivered us excellent results. We would like to provide our support for the outstanding work that the Yashus team are doing and recommend them for all marketing projects and services.
