Dr. Smita Damle: Dermatologist, Hair Transplant Surgeon, Aesthetic Dermatologist, Cosmetologist, Immunodermatologist, Pediatric Dermatologist, Trichologist, 21 Years Experience Overall (21 years as specialist)
- We were approached to improve the profitability of social media campaigns across the paid and organic social media promotions.
- Increase in audience engagement.
- Increase in social referral traffic to the website.
- We provided content that was aesthetically pleasing as well as informative for their specific audience. The communication was consistent and had a strong brand cohesion from the website through to social assets to ensure that the brand is recognizable at each touch point the user may encounter.
- We used various templates across social media channels which associated the brand guidelines and the website feel, vibrancy and consistency were key in order to capture the attention of the audience.
- Once the creative part of our work was fixed, next we created an execution & posting strategy. Each social media platform required a separate strategy; while re purposing content was appropriate to do, content was in line with the platform.
- We planned carefully regarding the posting time, channel objective, frequency, channels and content type.
- 38% increase referral traffic from Social Media.
- 39% increase in new users from Facebook.
- 33% increase in engagements post creative developments.