Gold Tree Website Case Study

Gold Tree Website Case Study

Project link

Gold Tree Company Profile

Gold Tree is the retailer of ethnic wear in India, with a curated collection, carefully handpicked by expert artisans. The assortment of beautiful clothing on display is diverse and rich, reflecting our love for India’s celebrated talent.

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Challenges:

  • Gold Tree approached us to redesign their e-commerce website since they did not have a website.
  • They wanted us to design the Gold Tree website from scratch that would not only represent their collections to the best but would also motivate the visitors to make a purchase.
  • To come up with a contemporary website not only in terms of design but function as well.

Solutions:

  • We created a feature-rich online store while ensuring it is well-matched with the different platforms, also ensure that the website is secure to use and would enhance the shopping experience of the users through easy navigation.
  • On the basis of client’s requirements, we recommended them woo commerce for the development of their eCommerce site. 
  • We also ensured that it was responsive, easy to follow store management, faster response time, enhanced security is what we implemented to achieve the client’s objective.
  • We also say that the site was well interconnected as there were numerous products it was really crucial to ground the visitors to make them know where they are and which style of clothing they were looking for.
  • We installed live-chat assistance and WhatsApp applications on site, as well as pop up ads on landing pages.

Results:

  • 30% MoM Increase in website visits
  • 15% conversion rate from visits to sales
  • Average time on page 4.32 minutes per session
  • Average page visits per session 5.4 
  • 20% visitors from international locations.

30% Traffic

15% Conversion

20% Visitors

From The Client

We already had a small in-house digital marketing team at Gold Tree who were primarily for the smaller functions. When I needed a problem solved I turned to the experts at Yashus.
Hemal Tejani

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