Heal and Care SEO Case Study
Heal and Care Company Profile
Heal & Care Clinic is a centre of excellence consisting of internationally sought after cosmetic procedures and experts with a wealth of experience. Heal and Care Clinic is a boutique for cosmetology and cosmetic gynaecology in NIMB Kondhwa that provides world-class cosmetic treatments to women around the world. With cutting-edge technology, they offer value-based, latest cosmetology services delivered by the best cosmetologists in the city. They pride themselves on having the most regulated treatment approach in a meticulously clinical environment. Yashus helped them increase brand awareness and optimize their website to rank higher in the search engine lists.
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Challenges:
- Increasing awareness and consideration for Heal and Care by strategically improving their search engine share of voice for key terms related to aesthetics treatment.
- Since we had revamped their website, it was essential to optimize the website in order to generate qualified leads and drive more traffic to the website, as they were currently experiencing negligible traffic.
- There was a neck to neck competition in the market for high volume keywords, therefore, we had to come up with an intelligent SEO strategy that will give our client an edge over the other businesses in the market.
- Conducting extensive keyword research in order to optimise the content available on the website.
- Their lack of brand visibility was making it difficult for their patients to find them across the digital platforms.
Solutions:
- Yashus conducted a Site Audit using SEO tools to discover ranking for on and off-page content, technical insights, and listings.
- We identified the long-tail keywords that were commercially viable for the business.
- We developed a strategy for location-specific keywords to gain the required authority on search engines and drove the best SEO practices.
- Yashus delivered SEO-driven content and long-tail keywords that both gave them exposure and still encouraged their brand voice.
- We observed the current market trends and the expectations of the target audience and buyer’s persona through a well-planned SEO strategy and scientific social media marketing to suit the goals of the business.
Results:
- The SEO branded search increased by 23.1%.
- Heal and Care saw a 20.9% increase in new organic users and a 104% increase in non-branded, organic search traffic.
- Through this SEO marketing program, they saw a 26.6% increase in new appointment bookings.
- Heal and Care saw a 40% increase in revenue, making it one of the most successful channels for sales generation.
- More than 100 patients enquired about their treatment options through the online contact form.
From The Client
We were highly impressed with Yashus’ attention to detail with every minute detail of our requirements. They were highly proactive in their approach and managed to deliver exactly what we had hoped for through intelligent SEO strategies. We observed a tremendous rise in organic traffic and brand recognition alike after we decided to partner up with Yashus for our marketing needs. They have always come up with different strategies to be at the top of the digital competition.We would like to recommend Yashus for their experience in the digital marketing world as they know exactly which nerve to pinch in order to help us up the ladder of success.
