Heal And Care Website Case Study

Digital Marketing for Healthcare Industry

Heal And Care Website Case Study

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Heal and Care Company Profile

Heal & Care Clinic is a centre of excellence consisting of internationally sought after cosmetic procedures and experts with a wealth of experience. Heal and Care Clinic is a boutique for cosmetology and cosmetic gynaecology in NIMB Kondhwa that provides world-class cosmetic treatments to women around the world. With cutting-edge technology, they offer value-based, latest cosmetology services delivered by the best cosmetologists in the city. They pride themselves on having the most regulated treatment approach in a meticulously clinical environment. Yashus helped them revamp their entire website in order to increase brand credibility and drive traffic to gain conversions.

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    Heal And Care Website Case Study

    Challenges:

    • We audited their existing website and found that they were facing numerous issues such as high loading time and reduced traffic which was resulting in a negligible Return of Investment (ROI).
    • The client entrusted us with the responsibility of redesigning the website using innovative themes, attractive images, and making it responsive to all devices that would clearly represent their business vision and goals.
    • We had to use contemporary designing themes here that would be attractive yet professional in order to attract potential international customers.
    • The website was also a way to establish trust and credibility about Heal and Care amongst the online audience and boast about their expertise and excellent services in the field.
    • Create attractive landing pages that will immediately grab attention and retain customers in order to subtly guide them towards excellent services.

    Solutions:

    • We created a well thought out strategy, based on thorough research of the issues embedded in the current website and consulted our expert web designers.
    • We majorly focused on bringing a seamless experience to the users, regardless of which device they are using, because the user engagement plays a crucial rolein conversions and ROI.
    • Our skilled web designers created a luxurious, stunning design that perfectly brought into action our client’s excellence and wealth of experience and added a touch of professionalism to it.
    • The second part of our marketing strategy focused on content creation. Since they were in modern cosmetic serviced and wished to attract patients from all across the world, the content written was crisp, engaging and informative all at the same time.
    • We focused on decreasing the overall load time of the website by working on the images, customizing Javascript, CSS, and implementing an effective theme along with a special strategy to make the website responsive.

    Results:

    • The website that our skilled UI/UX designers created achieved the objective of our client by showcasing their work and expertise in the best way possible, and also helped in driving more traffic to the website.
    • The average time spent on the site shot up to 10 mins per session.
    • The average page visits to the website rose to 6 per session.
    • The website also boosted the number of online appointment bookings which in turn helped generate revenue and increase sales.
    75% Traffic
    90% Conversions
    10 mins time per session

    From The Client

    We were highly impressed with Yashus’ attention to detail with every minute detail of our requirements. They were highly proactive in their approach and managed to deliver exactly what we had hoped for through unique designs to target international customers. We observed a tremendous rise in organic traffic and brand recognition alike after we decided to partner up with Yashus for our marketing needs. They have always come up with different strategies to be at the top of the digital competition.We would like to recommend Yashus for their experience in the digital marketing world as they know exactly which nerve to pinch in order to help us up the ladder of success.
    Dr Manisha Patil

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