Kaamastra-Affiliate Case Study
Kaamastra Company Profile
Kaamastra.com is India’s premier adult products website. Founded in February 2013, Kaamastra.com offers a range of over 5000 sexy products to make your nights special. From babydolls and chemises, roleplay costumes, gstrings, thongs, bondage products, sexy club wear, body jewellery, leather and latex dominatrix wear, lubricants, stockings to condoms, Kaamastra offers the full range of products to make your sex life extraordinary.
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Challenges:
The fashion retailer was aware of the long-term benefits of affiliate marketing and started with the execution. Increasing affiliate engagement was the target action, the in-house team did not have the expertise or time to identify, negotiate and secure relevant affiliates for the products.
Solutions:
To build a value proposition around the product for the customers to explore their fantasies. To plan a slab wise commercials for the affiliate so that his interest is maintained.
Results
605% Increase in Affiliate Traffic during Campaign. 87% Increase in Overall Traffic during Campaign period. 246% Increase in Social Referrals during Campaign. 315% Increase in Leads due to Increased Brand Exposure.
From The Client
After launching website we required a professional digital marketing agency and got connected with Yashus. With the help of Yashus we have received 37% of booking confirmed and an increase in the conversion rate by 76%.
