Konnections Social Media Marketing Case Study

IT social Media Case Study

Konnections Social Media Marketing Case Study

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Konnections Company Profile

Konnections is a unique mobile application that aims to work as a social phonebook for its users. The application manages the user’s contacts in multiple circles, finds contact information of new and old friends, stores all their contacts on an online cloud database and restores and syncs all their contacts from Facebook or Gmail.  Konnections had a brilliant concept for mobile application and their features were unique but their brand name was lacking popularity on social media and they had very few followers on their social media pages. Yashus’ aim was to let the audience know about the various benefits of this application and encourage more and more users to download their app by boosting their social media presence.

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Challenges:

  • We created social media profiles on Instagram, Facebook and Twitter for our client from scratch. 
  • We decided to run Facebook Advertisements which highlighted the app’s features and encouraged the online audience to install their app.
  • They had absolutely zero social media presence which made it difficult to reach out to people and drive traffic to their website and application. 
  • They were unsure of which social media platform would best work to promote their app and drive potential customers to their pages.

Solutions:

  • We created social media profiles on Instagram, Facebook and Twitter for our client from scratch. They did not have any existing accounts.
  • Since people on both these platforms were completely unaware about what Konnections was all about, we decided to run Facebook Advertisements which highlighted the app’s features and encouraged the online audience to install their app.
  • We came up with a detailed social media calendar which consisted of lively images made with exceptional colours and designs that would stand apart from the normal colour scheme of all three social media platforms. The attractive content aimed to inspire curiosity amongst the readers about Konnections and inform them about its wonderful uses.

Results:

  • We managed to generate almost 100 followers on Facebook in a month, out of which almost 50 downloaded the app. We also managed to create impressive engagement through our consistent posts.
  • We went from 0 to 52 followers in a month on Instagram in a few weeks.
  • We created a brand new, attractive profile for Twitter and managed to procure almost 2000 impressions in a month.
35% Conversions
8 Lakhs in 2 months
24% Conversions for Treatment

From The Client

Digital marketing requires a meticulous thought process, creative mind and exceptional implementation of strategies. The Yashus team managed to bring this and a lot more to our social media marketing strategy. Our brand visibility increased tremendously in a short time as they managed to create social media profiles which pertained to the audience’s expectations and absorbing capacity. They are one of the best digital marketing agencies to team up with for all your marketing needs.
Prashant Kumar

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