Lisa Home Solution-SEO Case Study
Lisa Home Solution Company Profile
Lisa Home Solutions is an NRI property maintenance and rental property management service that was started by the leading real estate consultants in Pune. They are dedicated to offering nothing but the best when it comes to property management. They take care of everything, right from collecting the rent from your tenants to any repairs in the property. They have a dedicated software team that has developed Lead Management software, Online Property Management software,etc. to ensure the highest level of service. CRM knowledge and IT experience came in handy here and as they say, old habits die hard. They are still involved in technical development even while working to build a world-class real estate organization as they firmly believe that technology can help to reduce the problems that are being faced by the Landlords in today’s era. They approached us in the hopes of increasing their rankings across search engines and improve brand reputation.
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Challenges:
- To educate the online audience about Lisa Home Solution’s unique and fully equipped services.
- Since the real estate market is now filled with professional property consultants, our client wished to improve their rankings in the SERP for property management and rental property and stand apart from the crowd.
- In order to generate qualified leads and drive more traffic to the website, as they were currently experiencing negligible traffic, we conducted detailed SEO activities.
- There was a neck to neck competition in the market for high volume keywords, therefore, we had to come up with an intelligent SEO strategy that will give our client an edge over the other businesses in the market.
- The aim was to target only NRIs who were in possession of properties in Pune and the location was restricted to all areas in Pune city.
Solutions:
- Yashus started building the marketing campaign on the proposition that Lisa Home Solutions make rental income simple and take away all the worries of maintaining the property.
- Yashus conducted an audit using expert SEO tools to discover the issues for on and off-page content, technical insights, and listings.
- We did a thorough analysis of their competitors, the current market trends, and the expectations of the target audience and buyer’s persona through a well-planned SEO strategy and scientific social media marketing to suit the goals of the business.
- We researched the long-tail keywords that were commercially viable for the business and presented them to the client in order to generate content.
- We developed a strategy for location-specific keywords to gain the required authority on search engines and drove the best SEO practices.
Results
- We received over 1500 clicks in the first quarter of operations.
- Our client’s website started ranking for more than 35 words on the Google top pages.
- The traffic increased by 100% in the first 6 months.
- We also generated 135 leads within the first 3 months and achieved 20 closures for property maintenance and rent every month.
From The Client
In the short time that we were linked with Yashus Digital Marketing, we observed their shrewd eye for even the smallest possible opportunity in the online market. Their SEO marketing knowledge is tremendous and I am glad to say that they tailor their strategies based on our requirements and timelines rather than being rigid about the process. We received a whopping 30% increase in organic leads and surpassed our competitors to reach the top 10 list on Google. They are highly meticulous in their working methods and keep us informed of the progress every step of the way. I would like to recommend them for their brilliant SEO services
