Ambitus-Lead Generation Case Study

Challenges:

• Since it was a sole selling project acquired by Ambitus for Nirmaan, they had a strict deadline for creating landing pages on the website.
• They wished to inform their clients about their latest project and conduct all communications online through the landing pages in order to attract prospective clients based on market trends.
• We created attractive landing pages that were meant to engage the users and present them with all the crucial information about the property project and easily navigate them towards the inquiry or booking pages.
• We carefully analysed their requirement and came up with an excellent lead generation strategy that was equipped to provide information about Nirmaan and would allow the users to browse through the details effortlessly.
• The content must be crisp and to-the-point since the audience will only glance through the highlighted points of the project. We also had to conduct thorough keyword research and we had to incorporate most of the potential keywords for lead generations.

Solutions:

• Our marketing executives came up with an efficient lead generation strategy that would allow us to carry out our best work in a limited time frame so as to guarantee an ROI.
• The website was optimised and new landing pages were added which consisted of bright, eye-catching images and crisp, professional content which allowed the users to know about our client’s latest property project at a single glance.
• We suggested an excellent PPC/Google Adwords campaign and Facebook campaign which included location-specific keywords, to generate leads and increase traffic to the website in order to achieve the highest possible results.
• The communication on the website, both the content and impressive images was aimed to encourage potential customers to buy properties in Pune.