How Yashus Ranked Lisa Home Solutions for 35+ Keywords │ SEO Case Study
About Lisa Home Solutions
Lisa Home Solutions is an NRI property maintenance and rental-management service started by leading real estate consultants in Pune. They handle everything from collecting rent to property repairs.
With a dedicated software team building Lead Management and Property Management tools, they blend CRM and IT expertise with real estate. They approached Yashus to improve search rankings and brand reputation.
Services Offered:
- NRI property maintenance & rental management
- On-page & off-page SEO
- Technical SEO & listings
- Location-specific keyword strategy
Request a Case Study
What We Had to Solve:
Negligible Organic Traffic
The site was receiving very little traffic and needed to rank for property-management and rental keywords.
High-Competition Keywords
Neck-to-neck competition for high-volume terms meant an intelligent strategy was essential to stand out.
Precise Audience Targeting
The aim was to reach only NRIs owning property in Pune, restricted to areas across the city.
How Yashus Solved It Step by Step:
STEP 1 SEO Audit & Analysis
An audit using expert tools uncovered on/off-page, technical and listing issues, alongside competitor, market-trend and buyer-persona analysis.
STEP 2 Commercial Long-Tail Keywords
Commercially viable long-tail keywords were researched and presented to guide content creation.
STEP 3 Location-Authority Strategy
A location-specific keyword strategy built the authority needed to rank across Pune search results.
Results
- We received over 1500 clicks in the first quarter of operations.
- Our client’s website started ranking for more than 35 words on the Google top pages.
- The traffic increased by 100% in the first 6 months.
- We also generated 135 leads within the first 3 months and achieved 20 closures for property maintenance and rent every month.
From The Client
In the short time that we were linked with Yashus Digital Marketing, we observed their shrewd eye for even the smallest possible opportunity in the online market. Their SEO marketing knowledge is tremendous and I am glad to say that they tailor their strategies based on our requirements and timelines rather than being rigid about the process. We received a whopping 30% increase in organic leads and surpassed our competitors to reach the top 10 list on Google. They are highly meticulous in their working methods and keep us informed of the progress every step of the way. I would like to recommend them for their brilliant SEO services
