PET Scan SEO Case Study
PET Scan Company Profile
PET Scan Mumbai houses the highly- acclaimed Discovery IQ 5-ring, which is the latest, world-class imaging equipment, and is known for the best quality imaging and intelligent quantitation, which ensures the highest level of accuracy. Their Nuclear Medicine Specialists have years of experience in this advanced speciality, providing excellent care to patients from all over the world. They have established a firm hand on Nuclear Medicine, with expertise in harnessing cutting-edge equipment to diagnose and treat several conditions. However, they were facing issues with several SEO factors such as improving organic visibility and overcoming the competition in the market. Yashus came up with intelligent solutions to solve SEO technicalities.
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Challenges:
- PET Scan Mumbai was facing some competition in the market as other hospitals and treatment centres seemed to be ranking higher than their website on the search engine.
- Since we had created a brand new website for them, it was taking a bit of time to replace the previous keywords and enhance the new website to rank higher on the search engine lists.
- We were facing the challenge of improving organic visibility for the new website.
- It was our responsibility to secure the top position for the primary keywords which were included in the new content created for the revamped website.
- They were unable to target the audience based on prominent keywords such as CT scan centres in Mumbai. Organic traffic was quite less as compared to paid advertisements.
Solutions:
- We created a keywords strategy that was in accordance with the keyword search patterns that we found such as best PET scan centre in Mumbai etc.
- An action plan was created as per the on-page and off-page optimization factors required to optimize the website.
- More than 500 backlinks were generated in order to increase the referring domains of the website.
- In order to give our clients an edge in the competitive market, we performed a thorough competitor analysis which researched the content, keywords, internal linking and word count of other healthcare centres in Mumbai.
Results:
- The results we received after the successful execution of SEO strategy were phenomenal. Within three months of successful SEO strategy, they were already ranking 1st for the primary keywords.
- Our client has received 2,328 users within 3 months.
- They started ranking higher on the list for highly competitive and search volume keywords in a month of operations.
- They also received 2,218 revisits on the website in 3 months.
From The Client
Yashus surpassed our expectation when it came to SEO strategy and execution. They are very well versed in market trends and they know exactly how to give your business an edge in the competitive market in order to rank higher in the search engines. They know the tricks of the trade very well and live up to their reputation of being one of the best marketing agencies in the field. There was never a gap in communication and we were always informed of each and every development as we slowly progressed up the ladder of success. Their strategy was very unique which resulted in an improved business ROI. Kudos to the Yashus team for their hard work and dedication.
